What do people really think of online advertising?

Posted on: Thursday 18 July 2019 | IAB UK

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The IAB recently conducted research seeking to understand how people feel about online advertising, and asking whether they were aware of the value exchange that allows for a free internet, and also how much they value the internet itself. This research can be read in full here.

We also created a one page report with all of the key findings from our research. This can be downloaded below.

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