What do people really think of online advertising?
Posted on: Thursday 18 July 2019 | IAB UK
The IAB recently conducted research seeking to understand how people feel about online advertising, and asking whether they were aware of the value exchange that allows for a free internet, and also how much they value the internet itself. This research can be read in full here.
We also created a one page report with all of the key findings from our research. This can be downloaded below.
What do people really think about online advertising?
The societal effects of delineating internet access based on financial means shouldn’t be underestimated, warns the IAB in 'The House'Learn more
Consumer attitudes towards digital advertising
IAB UK and Sparkler polled over 1,000 UK adults in November 2018 to find out what people really think of the internet and online advertisingLearn more
EDAA: 2018 Activity Report
Read the report from the EDAALearn more