Online harms white paper: our response


The Government’s Online Harms White Paper did not include proposals specific to digital advertising, but did propose the establishment of a new regulator.

The IAB submitted a short response urging the Government to recognise the effectiveness and respect the remit of the UK’s world-leading system of self-regulation that currently exists within the digital advertising industry, including the CAP/ASA system, the European Digital Advertising Alliance, JICWEBS, and the IAB’s own Gold Standard.

Our full response can be read below.

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