IAB UK responds to CAP’s consultation on ‘less healthy food & drink’
Posted on Friday 09 February 2024 | IAB UK
Read our consultation response on draft guidance to support the implementation of online restrictions on ads for ‘less healthy food and drink'
In 2022, the Government introduced legislation to prohibit online ads for certain types of food and drink products that are defined in law as “less healthy food and drink” - a subset of products that fall within the high fat, salt or sugar (HFSS) category. The ad ban is due to come into force in October 2025.
Ofcom and the Advertising Standards Authority (ASA) are co-regulators for advertising falling within the scope of the ban, with the ASA acting as the frontline regulator. In December 2023, CAP, the body that writes the rules that the ASA enforces, opened a public consultation on the new rules. You can find more detail on this here.
The consultation closed on Wednesday 7 February 2024 and we have submitted a response on behalf of our members – find this below.
Related content
Government consults on wording of LHF brand advertising exemption
Learn more
IAB UK champions SMEs using digital advertising in Parliament
Learn more
Government sets out long-term vision for the creative industries
Learn more
All roads lead to Manchester
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade
IAB UK Chatbot
