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YouTube is launching its own 'breaking news' feed, which will provide users with a scrolling loop of the current most popular news stories each time they open up the website or app. Google, YouTube's owner, is most likely making this move to help provide some order to the latest videos uploaded to the site, as 300 hours' worth are currently uploaded every 60 seconds. The move also reflects the changing way in which consumers access breaking news, more often turning to social media rather than TV...

First published on Mediatel Dear Bob, I read with interest your piece ‘ Nothing forces reflection like lost business’ this week. Thank you for the reference to our blog (which by the way, I thought was rather good) - just sorry you didn’t share our view that digital isn’t quite the dystopian advertising nightmare some might believe it to be. Nonetheless, your article prompted me to reply and add some colour to the points you raise. *drum roll* digital actually works I had the pleasure of hosting...

How are you and Sport England creating the future? We want to create a world where girls grow up feeling free to be physically active without fear of judgement. We’re doing this by directly tackling the emotional barriers that women have said stops them from joining in, including concerns over what they look like or whether they should spend time exercising instead of spending time on other priorities such as studying and looking after children or other family members. This Girl Can shares and...

It has began rolling out the update to users globally, but Instagram says the ability to upload will be in place "in the coming months". At present, it only plans to allow users to upload from the mobile web, rather than using desktop machines. Over 250 million people globally use Instagram Stories on a daily basis and the feature has helped cement the popularity of the platform. Many brands have taken advantage of Stories since it was introduced, and, as The Verge notes, this move should make...

In the UK, the SDK is perhaps mobile marketing’s best-kept secret. The software development kit is a key tool for app developers and marketers. It sits directly on the device, extracting the most accurate and precise data from premium publisher apps and providing the best audience profile data for advertisers. The SDK is a rich source of first-party consumer data as well. Accessing that data — a permission that consumers, especially younger consumers, increasingly grant if the experiences they...

If Facebook’s recent chatbot story demonstrates anything, it’s that a lack of understanding really does breed fear. When the company shut down its artificially intelligent (AI) bots after they created their own language, the immediate reaction was anxiety that smart technology was about to replace humanity. Yet once it was reported that the bots were always designed to experiment with linguistics, they suddenly seemed less menacing. It’s this kind of ambiguity-fuelled concern that drives the...

Amazon is rolling out an ad campaign for its find. clothing brand as it looks to muscle in on traditional fashion retailers. The ecommerce giant is using digital and outdoor platforms - as well as its own website and apps - for the campaign, which will run in the UK, Spain, Italy and France. It promotes the autumn/winter range of find. womenswear, and director for the brand Glen George said the campaign "brings the playful and effortless ethos of find. to life, allowing our customers to explore...

Q. How are you and McDonald's creating the future? We’re opening up new digital sales channels through the order screens in our restaurants, our ‘click and collect’ mobile ordering app and McDelivery to ensure McDonald’s continues to redefine convenience in our category in a similar way to when we launched in the UK nearly 45 years ago. We are working through how we use unprecedented levels of permissioned first party data to improve customer experience and convenience through increased...

Apple has launched the iPhone X, which is being hailed as the smartphone of the future. This year marks a decade since the release of the first iPhone and Apple is celebrating the anniversary with the release of three new models: the iPhone 8, the iPhone 8 Plus and the iPhone X. 'X' is the Roman numeral for the number ten, so the phone will also be referred to as the iPhone 10. Key features of the iPhone X - which will be available to buy from Friday November 3rd, with pre-order starting a week...

comScore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers and agencies in attendance for definitions of what ‘premium’ currently means for them among today’s diverse technology and media channels. I suspect that between some unifying themes, we’d also find bespoke, individual criteria, some relating to audiences, others to the platforms and inventory on...

The latest global IAB project Always On: A Global Perspective Of Mobile Consumer Experience, not only highlights the fact that smartphone use is almost constant, but also provides useful food for thought for mobile web and app strategising. The study (based on 200 consumers per country from 18 IABs across the globe) found that within the UK, seven in ten people check their smartphone at least once every 30 mins, and more than a quarter check at least once every five mins. The UK ranks third for...

Supermarket Sainsbury's is the first brand in the UK to launch an advert that has been entirely shot on Snapchat Spectacles. Sainsbury's teamed up with creative agency Gravity Road for the ad, which was filmed using the innovative camera technology from a first person point of view by someone enjoying a hot plate of food. The intention of the ad - which comprises part of the supermarket's Living Well campaign - is to immerse the viewer in the experience in a similar way to virtual reality, but...

Last year, JCDecaux joined the digital heavyweights at the IAB UK Digital Upfronts, where the company discussed the hugely successful Ghostbusters and Jurassic Waterloo Campaigns and announced the roll-out of 4K screens to the streets of LDN. This year, they’re bringing Mark Ritson, a branding professor and marketing consultant, and Les Binet, a world-leading authority on marketing effectiveness, to the stage at St. Pancras Renaissance Hotel. Ritson will provide his unique perspective on the...

Back then, success was simple too, with most marketers pining after higher CTR and lower CPC. Sophistication prevailed and soon social, mobile and native entered the scene and now we live in a world filled with an explosion of connected devices and new technologies such as VR and AI. Things marketers never knew they needed to worry about are quickly becoming a mainstay. When I began my career at ITV, I never thought I’d hear someone say “How can I prove the ROI of an ad that ran on a smart...

Kraft Heinz has launched a new £8 million creative marketing campaign to advertise the classic Heinz soup range ahead of the colder winter months. A 20-second advert which was played on TV for the first time yesterday night (Monday September 25th), featuring the strapline 'Heinz Soups. Made with Great', as the brand places a focus on its natural ingredients and lack of preservatives by showing how Heinz's classic tomato soup is made. It also explores the role of the cans that contain the soup...

'The Official Food of Everything' is what Domino's Pizza is claiming to be in a bold new digital campaign. In its new adverts, which will be broadcast on TV, as well as across social medial channels, - including dating app Tinder - via Spotify and on the radio, the fast-food brand depicts itself as the best option in a variety of different scenarios. Six ads show Domino's Pizza improving situations from a family Sunday roast to a lively night out and a cosy night in. Alongside targeting a young...