Measurement

Nick Morley

Media measurement's #10yearchallenge

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Will Dorling

It’s Time to Pay Attention to Attention!

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Mary Healy

Measurement and Clicks - Why the Focus on CTR?

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Lindsay-Rowntree

How Should Digital Ad Effectiveness Be Measured?

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Dale-Lovell

We Are All Clickheads

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Podcast

Season 2 Episode 1 | Don't be a #clickhead

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IAB calls on brands to stop using click-through rates to measure effectiveness

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Faye

An Audio Perspective on Click through rates

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Omar

IAB accuses advertisers of being 'clickheads' over use of click-through rates

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Jon-Mew

Why we're calling out an industry full of clickheads

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