Season 2 Episode 1 | Don't be a #clickhead

Posted on: Thursday 21 February 2019 | IAB UK

The IAB UK Podcast returns for 2019 and the only difficult thing about this ‘difficult second album’ will be getting your head around econometrics

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In this first episode of Season 2, host James Chandler from the IAB tackles all things Measurement, chatting to Lolly Mason of Celtra and the IAB’s Hannah Bewley about our new Measurement Toolkit and the need to move on from click-through rates.

Mindshare’s Arvind Kapavarapu blows our minds explaining Econometrics in just two minutes; and in Overheard at the IAB, James catches up with new Head of Marketing Tom Stevens and Industry Initiatives Guru Catherine Cribbin to find out what happened on National Anti-Click-Through Rate Day.


Finally, a hard-hitting interview with The Trade Desk’s Anna Forbes reveals…how she pronounces gnocchi.

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Insta: @iabuk



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Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support.


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