Season 2 Episode 1 | Don't be a #clickhead

Posted on Thursday 20 January 2022 | IAB UK

The IAB UK Podcast returns for 2019 and the only difficult thing about this ‘difficult second album’ will be getting your head around econometrics

In this first episode of Season 2, host James Chandler from the IAB tackles all things Measurement, chatting to Lolly Mason of Celtra and the IAB’s Hannah Bewley about our new Measurement Toolkit and the need to move on from click-through rates.

Mindshare’s Arvind Kapavarapu blows our minds explaining Econometrics in just two minutes; and in Overheard at the IAB, James catches up with new Head of Marketing Tom Stevens and Industry Initiatives Guru Catherine Cribbin to find out what happened on National Anti-Click-Through Rate Day.

Finally, a hard-hitting interview with The Trade Desk’s Anna Forbes reveals…how she pronounces gnocchi.

Listen to the podcast here 

Tw: @iabuk

Insta: @iabuk

[email protected]


Read our Measurement Toolkit

Find out more about Digital Britain and book tickets


Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support.


Related content

Worried you might be a #Clickhead? We’re here to help

Learn more

10 questions buyers of attention measurement should be asking - and why they’re important

Learn more

Podcast Upfronts 2022: what we learnt

Learn more

IAB US releases intrinsic in-game measurement guidelines for public comment

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.