Season 2 Episode 1 | Don't be a #clickhead
Posted on: Thursday 21 February 2019 | IAB UK
The IAB UK Podcast returns for 2019 and the only difficult thing about this ‘difficult second album’ will be getting your head around econometrics
In this first episode of Season 2, host James Chandler from the IAB tackles all things Measurement, chatting to Lolly Mason of Celtra and the IAB’s Hannah Bewley about our new Measurement Toolkit and the need to move on from click-through rates.
Mindshare’s Arvind Kapavarapu blows our minds explaining Econometrics in just two minutes; and in Overheard at the IAB, James catches up with new Head of Marketing Tom Stevens and Industry Initiatives Guru Catherine Cribbin to find out what happened on National Anti-Click-Through Rate Day.
Finally, a hard-hitting interview with The Trade Desk’s Anna Forbes reveals…how she pronounces gnocchi.
Listen to the podcast here
Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support.
AA/WARC: Ad market set for strong rebound
The UK’s advertising market will grow by 15.2% this year, and further growth is projected into 2022, according to the latest Advertising Association/WARC...Learn more
IAB UK Podcast | Steering Group Specials: Mobile In-App
Members of our Mobile In-App Steering Group give us some key insights into how to use in-app advertising, in this special edition of the IAB UK Podcast... Learn more
IAB UK Podcast | Steering Group Specials: Video
Members of the IAB UK Video Steering Group drop into the conversation to discuss all things videoLearn more
IAB UK Podcast | Steering Group Specials: Display and Data
Join our Display and Data Steering Group for an in-depth and honest discussion about trust, transparency and dataLearn more