Wire wins the 2019 Creative Shootout

Posted on: Friday 25 January 2019

Wire emerged victorious in a dramatic live Final of The Creative Shootout 2019 at BAFTA last night, which IAB UK are proud to support.

 

 

Share this

Agency Wire emerged victorious in a dramatic live Final of The Creative Shootout 2019, which IAB UK are proud to support.

The Creative Shootout is an annual ‘live’ creativity show and award, involving the best creative agencies in the UK - and a real, pressing brief from a chosen charity or cause each year. Finalist agencies had just four hours to crack the brief from this year’s cause A Plastic Planet, before presenting their creative back to a live audience and celebrated Judging Panel at BAFTA.

The team from PR production company Wire saw off stiff competition from eight other finalist agency teams. Their creative campaign for this year’s cause A Plastic Planet centred around a brief to promote its plastic Free Trust Mark.

Agency Ready 10 was runner up, with 3 Monkeys Zeno and Talker Tailor Trouble Maker sharing a joint third place. Wire will now go on to stage its winning ‘Am a Plastic +’ campaign with A Plastic Planet in Spring 2019, turbocharged by a native advertising campaign from Outbrain, a broadcast campaign led by marketeers and support from A Plastic Planet’s existing comms agencies.

Creative Shootout Founder, Johnny Pitt, comments: “The Creative Shootout is the most real and raw creative show and award in the UK. Not only does it showcase creative talent, but it also does some serious good in a world where creativity needs to come together more. A Plastic Planet is in good hands with Wire.”

The 2019 Live Final Judging line-up included:

Ali Hanan -  CEO, Creative Equals

James Herring - Co-Founder, Taylor Herring

Frederikke Magnussen - Co-Founder, A Plastic Planet

Johnny Pitt - Founder The Creative Shootout, Launch & Thinking of You

Chaka Sobhani - Chief Creative Officer, Leo Burnett

Sian Sutherland - Co-Founder, A Plastic Planet

Sian Sutherland, Co-Founder of A Plastic Planet commented “What a night and Wire’s campaign will make a massive difference to us in 2019 as we aim to have international brands and businesses applying for our Plastic Free Consumer Trust Mark to help empower the public to buy plastic free – i.e. guilt free.”

The IAB is proud to support Creative Shootout as a Supporting Marketing Association and congratulate Wire and all the agencies on their great work.

Related content

WWF

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more

Drinks brand launches edible straws to combat waste issues

Beverage brand Diageo is launching edible straws to complement its premixed canned drinks in a bid to combat plastic waste.

Learn more
Award for Ken Fawes

Ken Fawes earns IAB UK an award for highlighting the plight of Newsbrand members

Learn more

What do PR agencies think of native advertising?

It's an opportunity and they should be taking the lead, claims Adyoulike's CRO & UK Managing Director Francis Turner.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.