Agency Wire emerged victorious in a dramatic live Final of The Creative Shootout 2019, which IAB UK are proud to support.
The Creative Shootout is an annual ‘live’ creativity show and award, involving the best creative agencies in the UK - and a real, pressing brief from a chosen charity or cause each year. Finalist agencies had just four hours to crack the brief from this year’s cause A Plastic Planet, before presenting their creative back to a live audience and celebrated Judging Panel at BAFTA.
The team from PR production company Wire saw off stiff competition from eight other finalist agency teams. Their creative campaign for this year’s cause A Plastic Planet centred around a brief to promote its plastic Free Trust Mark.
Agency Ready 10 was runner up, with 3 Monkeys Zeno and Talker Tailor Trouble Maker sharing a joint third place. Wire will now go on to stage its winning ‘Am a Plastic +’ campaign with A Plastic Planet in Spring 2019, turbocharged by a native advertising campaign from Outbrain, a broadcast campaign led by marketeers and support from A Plastic Planet’s existing comms agencies.
Creative Shootout Founder, Johnny Pitt, comments: “The Creative Shootout is the most real and raw creative show and award in the UK. Not only does it showcase creative talent, but it also does some serious good in a world where creativity needs to come together more. A Plastic Planet is in good hands with Wire.”
The 2019 Live Final Judging line-up included:
Ali Hanan - CEO, Creative Equals
James Herring - Co-Founder, Taylor Herring
Frederikke Magnussen - Co-Founder, A Plastic Planet
Johnny Pitt - Founder The Creative Shootout, Launch & Thinking of You
Chaka Sobhani - Chief Creative Officer, Leo Burnett
Sian Sutherland - Co-Founder, A Plastic Planet
Sian Sutherland, Co-Founder of A Plastic Planet commented “What a night and Wire’s campaign will make a massive difference to us in 2019 as we aim to have international brands and businesses applying for our Plastic Free Consumer Trust Mark to help empower the public to buy plastic free – i.e. guilt free.”
The IAB is proud to support Creative Shootout as a Supporting Marketing Association and congratulate Wire and all the agencies on their great work.