Member Research: UKOM Digital Market Overview Q2 2019

Posted on: Thursday 01 August 2019 | UKOM

UKOM's latest Digital Market Overview for Q2 2019

Share this

Using UKOM approved Comscore data, the DMO shares insights into what the UK Population is doing online by providing a top-line snapshot of audience behaviour each quarter. UKOM has approved Comscore’s multi-platform data which reports audience behaviour across desktop, tablets and smartphones. Key insights for Q2 include:

  • The share of time attributed to mobile devices (tablets and smartphones) continues to increase - they now account for 78% of all adults’ time online

  • Share of minutes by platform varies hugely by content and service. Whilst desktops only account for 21% of time overall, this is over 50% for some categories including education, B2B, government, some finance sectors such as investments and insurance and certain retail categories including computer software and cosmetics. Conversely, whilst smartphones generate 68% of total minutes, this is over 90% for instant messenger, job search, fitness trackers, maps, coupons and car transportation

  • Smartphone apps are driving mobile time online growth – minutes are up by 27% yr.-on-yr. The top 3 smartphone apps - Spotify, YouTube and Facebook each generate around 15 billion minutes every month and account for 30% of time on apps combined

  • Over 15 million UK adults or 35% of internet users are now ‘Mobile Only’ - this continues to grow and is up from 29% a year ago

  • Of the top 10 properties overall, News UK had the best month – visitors increased by 4 million since March – much of this growth came from Sun Sport

  • Similar to June last year, also saw visitor numbers up since March – the ITV Hub and ITV News both had an additional ½ million visitors but most growth came from the Britain’s Got Talent mobile app and the Love Island mobile app, both of which had almost 1 million visitors in June

  • Finally, on 20th June, Niantic released its augmented reality mobile game, Harry Potter: Wizards Unite and by month end, comScore data showed that 1.3m UK adults had accessed the mobile app

Written by


Share this

Related content


Member Research: UKOM Digital Market Overview Q4 2019

UKOM’s latest Digital Market Overview for Q4 2019

Learn more
Ipsos named as UKOM research supplier from 2021

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January...

Learn more
Stock photo of two men sitting in front of a plain brick wall

Member Research: UKOM Digital Market Overview Q3 2019

UKOM's latest Digital Market Overview for Q3 2019

Learn more
two middle aged gentlemen conversing

Member Research: UKOM Digital Market Overview - Q1 2019

UKOM's latest Digital Market Overview for Q1 2019

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.