Member Research: Whose data is it anyway?
How UK marketers navigate data management as consumer privacy concerns grow
Learn morePosted on: Wednesday 04 December 2019 | By IAB UK
All findings from Adjust and App Annie
The report examines the high-growth markets and the metrics marketers in financial services should grasp. You can read the key findings below:
APAC is the leader in finance app use globally – finance app downloads have grown by nearly 4x in just four years, driven by the popularity of WeChat and Alipay
In Europe and North America, it’s the calm before the storm – finance app downloads in those two regions have reached a comparable level to APACs level in 2014
Banking apps have the best retention rate – 32% of users return on Day 1, and 15% are still using the app by Day 30. Compared to 15 app verticals, banking apps come in a strong third, with a Day 30 retention rate trailing only News (18%) and Music (17%)
However, paid-users are disloyal – paid banking installs perform better than organic within the first seven days of install but start dropping faster between Day 14 and Day 30, by 26% compare to 11% for organic
How UK marketers navigate data management as consumer privacy concerns grow
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