Member Research: Coming Clean: the Global Haircare Report
Posted on: Wednesday 10 April 2019 | Captify and Publicis Media
Find out how the global beauty industry is being transformed in this enlightening report.
Captify and Publicis Media have partnered to uncover game-changing trends that are redefining the global beauty industry in 2019 and beyond.
FMCG brands are confronted with unique challenges as they enter an age of decreasing brand loyalty, growth in the direct-to-consumer market and consumer demand for personalisation.
Through analysis of 491 million on-site global haircare searches, the report reveals must-have insights for FMCG marketers, brands and agencies, unlocking the true intent behind consumer behaviour and the path to purchase.
Killer trends and actionable insights revealed in the report:
- Power of DTC brands – discover the unforeseen disruptor brand commanding the highest share of haircare searches, beating legacy brands such as Pantene and Garnier
- Under the influence – explore the top haircare influencers that consumers are proactively searching around, plus the real impact of influencer campaigns on brand uplift
- Moments that matter – uncover pivotal events that spark surges in haircare searches and those that don’t, despite huge investment from haircare brands
If you would like to find out more about the report, you can visit Captify here.
Member Research: Understanding the Festive Season 2020
Quantcast surveys 1000 UK consumers to uncover how they feel about Christmas this year, how their spending will differ and which messaging resonates most...Learn more
Member Research: Measuring Contextual vs. Non-Contextual Video
video intelligence and Lumen work with a leading coffee brand to show that context really is kingLearn more
Member Research: It Pays to be Positive
Pinterest’s latest research on why ads that show up in a more positive environment online drive impact at every stage of the purchase funnelLearn more
Member Research: Media Reactions
The first global equity evaluation study of media channels and brands among consumers and marketers brought to you by Kantar: an evaluation of the...Learn more