Member Research: Whose data is it anyway?
How UK marketers navigate data management as consumer privacy concerns grow
Learn morePosted on: Wednesday 10 April 2019 | Captify and Publicis Media
Find out how the global beauty industry is being transformed in this enlightening report.
Captify and Publicis Media have partnered to uncover game-changing trends that are redefining the global beauty industry in 2019 and beyond.
FMCG brands are confronted with unique challenges as they enter an age of decreasing brand loyalty, growth in the direct-to-consumer market and consumer demand for personalisation.
Through analysis of 491 million on-site global haircare searches, the report reveals must-have insights for FMCG marketers, brands and agencies, unlocking the true intent behind consumer behaviour and the path to purchase.
Killer trends and actionable insights revealed in the report:
If you would like to find out more about the report, you can visit Captify here.
How UK marketers navigate data management as consumer privacy concerns grow
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