MEMBER RESEARCH: IAB Europe AdEx Benchmark Study

IAB Europe

The IAB Europe AdEx Benchmark report is the definitive guide to the state of the European online advertising market and is now in its eleventh year.

The research demonstrates that online advertising continues to surpass TV advertising. All markets participating in the study recorded positive growth, a total of twenty markets grew double-digit for the third year running (three markets recording 30%+ growth. Mobile continues to drive the growth with both mobile display and mobile search seeing 50%+ growth in 2016. Mobile dominates across all markets with a 100%+ growth rate in some markets.

The report is produced in collaboration with IHS Technology and is the definitive guide to the state of the European online advertising market. The report details facts, figures and trends across Europe’s rich and diverse markets and benefits from IHS Technology’s analysis and observations from our members.

The data and charts shown in this report cannot be used without the expressed permission of IAB Europe and IHS.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive