Listening Britain Spring 2020: 29m listen to online audio weekly
Our downloadable deck and infographic pull together key findings from the latest Rajar MIDAS data on online audio listening habits in the UK
Learn moreListening Britain 2017 infographic
Posted on: Wednesday 17 May 2017
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.
The results revealed that:
- In total, 22.3 million people in the UK listen to online audio, over 41.3% of the population
- People spend 9.9 hours a week on average listening to digital audio, increasing to 11.6 hours on average for 15-24 year olds
- 19% of people who listen to digital audio listen exclusively online. This increases to 35% of 15-24 year olds.
The IAB’s audio council defines digital audio as: On-demand music services and live radio via desktop/laptop, tablet and smartphone, any podcast and any listen again.
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