Listening Britain 2017 infographic

Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.

The results revealed that:

  • In total, 22.3 million people in the UK listen to online audio, over 41.3% of the population
  • People spend 9.9 hours a week on average listening to digital audio, increasing to 11.6 hours on average for 15-24 year olds
  • 19% of people who listen to digital audio listen exclusively online. This increases to 35% of 15-24 year olds.

The IAB’s audio council defines digital audio as: On-demand music services and live radio via desktop/laptop, tablet and smartphone, any podcast and any listen again. 

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