Listening Britain 2016 infographic
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
The results revealed that:
- In total, 19.4 million people in the UK listen to online audio, over 36% of the population
- People spend 9.7 hours a week on average listening to digital audio, increasing to 13.7 hours on average for 15-24 year olds
- 17% of people who listen to digital audio listen exclusively online. This increases to 33% of 15-24 year olds.
The IAB’s audio council defines digital audio as: Audio content streamed on a connected device.
LOG IN TO DOWNLOAD
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Related content
Ad blocking software - consumer usage and attitudes - October 2015
Learn moreIAB Social Media Snapshot
Learn moreReal_Living: Full results - how devices compete for attention in the living room
Learn moreAd blocking software - consumer usage and attitudes - February 2016
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade