Listening Britain 2016 infographic

Posted on: Wednesday 27 April 2016

Share this

Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.

The results revealed that:

  • In total, 19.4 million people in the UK listen to online audio, over 36% of the population
  • People spend 9.7 hours a week on average listening to digital audio, increasing to 13.7 hours on average for 15-24 year olds
  • 17% of people who listen to digital audio listen exclusively online. This increases to 33% of 15-24 year olds.

The IAB’s audio council defines digital audio as: Audio content streamed on a connected device.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Stock image of man dancing and listening to a podcast

Listening Britain Autumn - Podcasting

9.4 million tune in to podcasts every week

Learn more
James Digby headshot

Digital audio’s growth increases the opportunity for brands to target hard to reach audiences

Learn more
Stock image of people

Listening Britain Autumn Infographic 2019

Find out what latest Rajar MIDAS data for autumn 2019 shows about the growth of online audio

Learn more

Podcasts: who is listening?

7.6 million listen to podcasts in the UK each week, find out more about our latest RAJAR MIDAS data Spring 2019

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.