Listening Britain 2016 infographic
Posted on: Wednesday 27 April 2016
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
The results revealed that:
- In total, 19.4 million people in the UK listen to online audio, over 36% of the population
- People spend 9.7 hours a week on average listening to digital audio, increasing to 13.7 hours on average for 15-24 year olds
- 17% of people who listen to digital audio listen exclusively online. This increases to 33% of 15-24 year olds.
The IAB’s audio council defines digital audio as: Audio content streamed on a connected device.
Listening Britain Autumn - Podcasting
9.4 million tune in to podcasts every weekLearn more
Digital audio’s growth increases the opportunity for brands to target hard to reach audiencesLearn more
Listening Britain Autumn Infographic 2019
Find out what latest Rajar MIDAS data for autumn 2019 shows about the growth of online audioLearn more
Podcasts: who is listening?
7.6 million listen to podcasts in the UK each week, find out more about our latest RAJAR MIDAS data Spring 2019Learn more