Listening Britain Spring 2020: 29m listen to online audio weekly
Our downloadable deck and infographic pull together key findings from the latest Rajar MIDAS data on online audio listening habits in the UK
Learn moreListening Britain 2016 infographic
Posted on: Wednesday 27 April 2016
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
The results revealed that:
- In total, 19.4 million people in the UK listen to online audio, over 36% of the population
- People spend 9.7 hours a week on average listening to digital audio, increasing to 13.7 hours on average for 15-24 year olds
- 17% of people who listen to digital audio listen exclusively online. This increases to 33% of 15-24 year olds.
The IAB’s audio council defines digital audio as: Audio content streamed on a connected device.
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