Listening Britain 2016 infographic

Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.

The results revealed that:

  • In total, 19.4 million people in the UK listen to online audio, over 36% of the population
  • People spend 9.7 hours a week on average listening to digital audio, increasing to 13.7 hours on average for 15-24 year olds
  • 17% of people who listen to digital audio listen exclusively online. This increases to 33% of 15-24 year olds.

The IAB’s audio council defines digital audio as: Audio content streamed on a connected device.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive