Carbon calculator
Sustainability
A carbon calculator is a service or tool used for the calculation of greenhouse gas emissions. AdGreen is a carbon calculator supported by Ad Net Zero, which is focused on improving production practices. For media agencies, GroupM has made its carbon calculator open source.
When it comes to digital media, it is important that companies are aware of the various factors that should be taken into account when calculating the carbon footprint of their advertising. These include format, screen, country, dimensions, internet connection, player, pages and visits.