News & opinion

Six key trends

Six key trends to be ready for in 2021

View
IAB US and Facebook

Facebook & IAB create visual guide to personalised advertising

View
brexit

What does Brexit mean for data transfers?

View
Pesto

IAB UK, ISBA & IPA respond to Government's HFSS consultation

View
User ID

User ID solutions: Where are we now?

View
a person at a computer

CMA update: What’s happened so far & what’s next?

View
IAB UK

A Guide to Mobile & In-App Advertising

View
People looking at a computer

IAB UK’s response to TAG’s DLT industry consultation

View
DPIA

Digital Advertising Guidance: DPIAs under the GDPR

View
Q&A

Q&A: What does an online HFSS ad ban mean?

View
SME

Helping SMEs unlock the power of digital advertising

View
SME 3

IAB UK answers SMEs’ call for digital advertising guidance with new online tool

View

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.