Despite the rapid growth of programmatic, real-time advertising remains a mystery to many in media and marketing. In talking with agencies we discovered a need for always-on education, given the crowded market and confusion around advertising technology. The RTA Academy was borne out of this need as part of the Quantcast's annual "Quantathon" — an innovation hackathon — created to address the knowledge gap across media buying professionals.
The training program was initially delivered to a handful of agency partners and client advertisers in the US and UK and then began to scale. To date, the Real-time Advertising Academy has been approved by the IAB UK and has trained over 3000 professionals at 200 events in 9 countries.
Recognising the widespread benefit to the industry, the RTA Academy has since expanded the program to offer:
An online course and certification featuring a self-paced curriculum that introduces the fundamentals of digital advertising in video modules, incorporating quizzes to test your knowledge.
Live workshops of the RTA fundamentals course led by a programmatic expert either hosted in-house or at one of our regional roadshows.
The course is also available for 4A's members with specially developed content through the 4A's Programmatic Workshop.
Our partnership with the IAB emphasises the demand for programmatic training and allows us to bring this to a wider audience of advertising agency professionals.