Google rolls out more travel planning features
Posted on: Monday 01 October 2018
Google is looking to position itself at the heart of travel planning, as it introduces more tools tailored towards individuals' trips.
Google is launching more features to help travellers plan their trips, as it aims to put itself at the centre of destination and journey research.
Users will find day plans, travel articles and activity suggestions all surfaced by the search engine when they start to look into destinations.
Those logged into a Gmail account when they book their flights and accommodation will also find more personally tailored recommendations.
The upcoming Your Trips feature will also make it easier for travellers to pick up where they left off with their planning last time.
Meanwhile, Google Flights show display whether services on certain routes at popular times, such as Christmas or New Year, are more expensive than usual.
It will then alert users to price decreases if they occur within five days of their original search.
Another useful tool is likely to be the hotel location score, which will allocate a mark to properties based on the bars, landmarks and transportation infrastructure nearby.
The Luddites were right. Kind of.
Dom Waghorn, Strategy Director at SYZYGY, explores how data and creativity can support one another and lead to brave campaigns that resonate with...Learn more
Engaging the multidimensional consumer in the new normal
Chris Hogg Managing Director at Lotame guides us through engaging the new multidimensional consumerLearn more
Five Misconceptions Around People-Based Marketing
Advertisers should lean into innovation and put the consumer first via people based marketing, writes Index ExchangeLearn more
In this world of social distancing, working together is the way forward
Our CEO Jon Mew reflects on how the past six months have brought the IAB closer to its members, lending a renewed energy to our cross-industry work, and...Learn more