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8-bit style cartoon of an in-game digital billboard

Anzu

blog

Are you paying attention? How gaming sets a higher bar for advertising engagement

Are you paying attention? How gaming sets a higher bar for advertising engagement

growing retail media revenue

Threefold

blog

How to grow retail media revenue - some top tips

How to grow retail media revenue - some top tips

App store

ROAST

Research Study & Guide

How can marketers leverage Discord?

How can marketers leverage Discord?

woman with headphones

AdsWizz

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The State of Audio Technology Report 2023

The State of Audio Technology Report 2023

Amazon boxes

Skai

Research Study & Guide

How shoppers plan to spend this Amazon Prime Day

How shoppers plan to spend this Amazon Prime Day

Woman using mobile phone

Audiomob

Research Study & Guide

The In-Game Audio Revolution: the current state of mobile gaming & in-game advertising

The In-Game Audio Revolution: the current state of mobile gaming & in-game advertising

Open sign in shop window

Criteo

blog

Retailers, it’s time to move past bolt-on media businesses

Retailers, it’s time to move past bolt-on media businesses

Home & Garden Deep Dive: Spade

Ipsos

Research Study & Guide

Industry Deep Dive: Home & Garden

Industry Deep Dive: Home & Garden

Man running listening to music

Adswizz

Research Study & Guide

The State of Audio Technology Report 2023

The State of Audio Technology Report 2023

Woman sitting in a cafe on a laptop

Advertima

blog

3 things every grocery retailer needs to know about the rise of retail media networks

3 things every grocery retailer needs to know about the rise of retail media networks

Nano Tipping Point User Privacy Research

Nano Interactive

Research Study & Guide

The numbers, people & methods behind opting out of people-based targeting

The numbers, people & methods behind opting out of people-based targeting

Gender & Age Diversity in Global Ad Creative

Extreme Reach

Research Study & Guide

Gender & Age Diversity in Global Ad Creative

Gender & Age Diversity in Global Ad Creative

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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News

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News

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Digital out-of-home

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Audio

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Creator marketing

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Gaming

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More sector resources

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IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

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IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
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Past events on-demand

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Past events on-demand

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