Digital is becoming the dominant channel for sports viewing, according to Eyeota. Its guide looks at how to optimise digital ad spend by integrating audience profiles to target sports events consumers - By Rian Kavanagh, Senior Marketing Analyst
How can brands targeting sports events audiences reach their best target customers and influence buyers more effectively?
From driving awareness to engaging consumers in-market, Eyeota's How To Target Sports Event Audiences Guide has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.
Posted on: Monday 19 August 2024