IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Nano Interactive

Identity-free targeting shines a spotlight on sentiment

Chris Hogg, Global Head of Platform Sales, Lotame
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Lotame

Why collaboration will play a big role in the cookieless future

Fi Taylor, Silverbullet VP of Marketing
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Silverbullet

Spring cleaning tips for the post-cookie future

Cartoon people measuring charts
RESEARCH STUDY AND GUIDE
Ozone Project Limited

Effective measures of success in digital advertising

Reading the Nation, A Year in Review
RESEARCH STUDY AND GUIDE
Ozone Project Limited

Reading the Nation, A Year in Review

Captify x Forward
RESEARCH STUDY AND GUIDE
Captify

What's Captifying the travel industry? Captify & Forward's guide to travel trends

UK State of the Market
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Index Exchange

To build trust & lasting growth, UK digital advertising needs to commit to efficiency

The eye tracking studies leveraged an intrinsic in-game advertising campaign for dentsu’s client McCormick and their Frank’s RedHot brand in Frameplay’s exclusive game, Basketball Battle.
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Frameplay

A Mad World: video games & the power of time & attention

Woman touching a screen
RESEARCH STUDY AND GUIDE
Ogury

The age of personified advertising

How to launch a successful digital product
RESEARCH STUDY AND GUIDE
iCrossing Ltd

How to launch a successful digital product

someone on a mobile
RESEARCH STUDY AND GUIDE
Integral Ad Science

IAS Consumer Research: increasing ad engagement within social in-feed

Paula Gómez Headshot
BLOG
Making Science

Safeguarding data for the cookieless future