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Covatic

blog

Addressability, Creativity & Evolving Viewing Habits: Top trends shaping advertising in 2024

Addressability, Creativity & Evolving Viewing Habits: Top trends shaping advertising in 2024

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AdTonos

video

Audibility Measurement: The Amplifier Research & Development Project

Audibility Measurement: The Amplifier Research & Development Project

David Snocken, VP of Partnerships at Magnite

Magnite

video

Streaming TV Measurement in 2024

Streaming TV Measurement in 2024

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Mantis

blog

The Power of Contextual: Maximising the potential of your environment

The Power of Contextual: Maximising the potential of your environment

The Power and Potential of CTV in Europe

Microsoft Advertising

blog

Q&A: The power & potential of CTV in Europe

Q&A: The power & potential of CTV in Europe

Microsoft Advertising

blog

2024: The year of AI in action

2024: The year of AI in action

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Uber

blog

The Innovation Imperative: Rethinking media planning in a changing landscape

The Innovation Imperative: Rethinking media planning in a changing landscape

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Zefr

blog

Reducing the footprint of misinformation around climate change

Reducing the footprint of misinformation around climate change

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AdsWizz

blog

Navigating the programmatic audio ecosystem

Navigating the programmatic audio ecosystem

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Tesco Media and Insight Platform

blog

What is the role of retail media?

What is the role of retail media?

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Tesco Media and Insight Platform

blog

Why retail media is about more than just the sale

Why retail media is about more than just the sale

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The Trade Desk

Research Study & Guide

How DSPs unlock the power of retail data

How DSPs unlock the power of retail data

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Latest updates

News

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News

Opinions

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Retail media

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Digital out-of-home

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Audio

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Audio

Creator marketing

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Gaming

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

Member Vault

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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

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Past events on-demand

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Engage

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