IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Reach and Frequency - the new podcast from Guardian Advertising
PODCAST
Guardian News & Media Limited

Reach & Frequency: The new podcast from Guardian Advertising

Khloe Kardashian
BLOG
Adverty

Why Khloé Kardashian is the average gamer

Daisy-Blue Tinne
BLOG
Impact

Partnerships with purpose

persuasive-design
BLOG
Adapt

Persuasion: Achieve greater conversion rates through emotional response

Google Privacy Update
BLOG
Venatus

Google Privacy Update: A marathon not a sprint

Global Insights Report 2021
RESEARCH STUDY
DoubleVerify

DoubleVerify 2021 Global Insights Report

Image with a white background and a blue geometric pattern at the bottom. Text in a bold font reads 'Know More Without Prying'. The subheading reads 'every piece of personally identifiable data is kept safe and secure, never needing to leave the user's mobile device.'
VIDEO
Covatic

Covatic introduces A-Type: ATT-safe ID-less audience segmentation

Lotame Panorama ID: What, Why and How to Get Started
VIDEO
Lotame

Lotame Panorama ID: People-based, privacy-first, open-to-all

Context 2.0 - Overcoming today’s privacy-first advertising challenges
VIDEO
Adsquare

Context 2.0: Overcoming today’s privacy-first advertising challenges

Virtuality Live cover image
VIDEO
Virtuality Live

Understanding 3D Interactive Videos

Change - Ross Findon via Unsplash
BLOG
Analytic Partners

The 4 biggest changes in marketing through a measurement lens

Member Vault picture
BLOG
Zefr

Brand safety to suitability: driving video advertising forward in 2021