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Why streaming TV is a must-buy

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Ad Tech Consumer Behaviour Market Overview
Ad Tech Consumer Behaviour Market Overview TV+ User Experience Video

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Learn how streaming ads deliver across brand recognition, trust, and awareness to boost purchase intent and drive better outcomes in Magnite's latest UK research report

Streaming TV has continued to gain momentum in the UK. Over 50 million viewers now choose to watch TV content through streaming services (of which 41 million watch ads). This highly scaled, highly engaged audience provides advertisers with an opportunity that should not be overlooked.

Magnite offers valuable market insights in this report, “Why Streaming TV Is a Must-Buy”, which focuses on how content quality affects ad performance, including recall, trust, and purchase intent.

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Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Posted on: Tuesday 22 April 2025

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