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Affiliate marketing

Affiliate marketing spend increases 15.1%, topping £550 million

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Gold Standard

First companies certified for IAB UK Gold Standard

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Adspend

Smartphone video is fastest growing online ad format

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Mobile fit for purpose

Mobile Ads: They don't have to be amazing, they just have to be right

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Engage

IAB UK Moves forward with Engage

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Research effectiveness

IAB UK analysis demonstrates digital display is effective across all metrics!

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IAB UK refreshes brand and launches new website iabuk.com

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Sainsbury’s, Unilever and Nestlé study reveals ROI of online ads

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IAB Europe announces industry consent mechanism for meeting challenges under the GDPR

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IAB UK’s response to recent reports on brand safety

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Online video spend overtakes banner ads for first time

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New cross-industry initiative to improve viewability measurement standards across Europe

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