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Digital Adspend

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Benefits for Advertisers

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IAB UK’s guide to the EU self-regulatory initiative for behavioural advertising

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Snapchatters more likely to shop via their phones

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Argos is first to offer ‘voice shopping’ via Google Home

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IAB resources

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Member Viewpoint: Quantcast discuss GDPR

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Ad Tech and Standards Manager

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IAB UK Gold Standard

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UK’s first mobile advertising expenditure study shows UK market worth £28.6 million in 2008

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