Events and Education

Our upcoming events

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Research Breakfast - October

Come along to our last research breakfast of the year where you can hear from some of our members' most recent research on digital advertising. 

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JCDecaux

IAB UK Digital Upfronts: JCDecaux

Introducing JCDecaux’s IAB UK Digital Upfronts event.

Join JCDecaux for a morning of keynotes, unique presentations and panel discussions plus the opportunity to network with peers and industry leaders. The leading global Out-of-Home company will launch ‘The Brand Gap’ - unique insight based on the latest industry feedback on how creativity and media is valued in a digital age.
 
KEY NOTE SPEAKERS JUST ANNOUNCED. Alongside Justin Gibbons from Work Research, JCDecaux invite Simon Valcarcel, Head of Creative & Media at 02 and Jean-Christophe Conti, CEO of VIOOH the independent Digital Out-of-Home trading platform.  
 
WATCH THIS SPACE as further keynote speakers will be revealed soon. Last year saw the likes of Les Binet, world leading authority on marketing effectiveness, and Mark Ritson, Branding Professor, take to the stage.

Please RSVP here as soon as possible as spaces are limited and not guaranteed. We will send you confirmation of your place via email.

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Programmatic Trends 2018

Digital has changed the way we advertise. It has made it more automated, and the figures back this up. Programmatic advertising has now grown to make up 80% of all digital display advertising and that has been forecasted to increase to up to 95% of display ad spend in 2020. (Source: IAB / PwC 2017 Digital Adspend Study.
 
Programmatic advertising has, and continues to, completely transform the advertising space with constant developments in technology. Not only that, it is necessary. This seminar will cover the trends we are seeing in programmatic, what works, how it works, what needs to be considered when putting together a strategy, and the direction we expect this fascinating topic to go in the future.

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ROI
Course

Better ROI in Digital Marketing October 2018

Who should attend?

This course is suitable for executives with responsibility for planning, monitoring and reviewing the effectiveness of digital marketing investment in all sizes of organisation.

What should you expect?

The course will be highly engaging with executives invited to work through a practical planning framework that identifies clear ‘line-of-sight’ between digital marketing activities and its contribution towards strategic and financial objectives.

Attendees are invited to work on their own business scenarios using ‘real’ data and digital campaigns. Alternatively, we will provide example case studies to work with. 

Once signed up attendees will be sent questions to consider and materials to gather prior to the training.

The framework follows covers all stages of building a digital marketing plan with a focus on the delivery of better ROI on digital investment.  This will include setting meaningful digital objectives, defining strategies and tactical mixes, managing metrics and targets, and finally the role of segmentation and optimisation.  All with a consistent focus on financial return throughout the day.

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Nonference
Event

IAB Nonference

We love conferences. We’ve been running our own for the last fifteen years and are lucky enough to attend lots of different types of other industry events too.

Conferences - including our own - are largely passive with the very best ones being highly inspirational, teaching you things you didn’t already know and will often have you coming away thinking about something completely differently.

They are geared around brilliant speakers who stand on stages and present to us. More often than not, we are in receive-mode, seated in the dark listening intently and diligently taking notes.

As digital has become increasingly complex, it’s also become less about screenshots on Powerpoint slides and more about experiences, more interactive, more hands on. So, whether that’s learning how to spot fake news or asking Alexa to add butter to your weekly shop - it’s no longer enough just to just listen someone talk these things, it’s about learning through doing.

We believe this requires a different type of conference. A Nonference.

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Behavioural Sci
Course

Behavioural Science Course November 2018

This one day course will introduce delegates to the fascinating world of behavioural science. We will bring you the latest research into decision-making and demonstrate many practical examples as applied to the digital media, marketing, advertising and sales.

Who Should Attend?

This course is intended for delegates with media, sales or marketing experience, and who wish to discover how the latest principles of behavioural science can be applied to influence engagement and buying behaviours of their audiences and/or customers.

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Trust seminar

Trust Seminar

This seminar, shaped by the IAB’s Industry Groups, will look at what the industry is doing to tackle the big challenges, to build trust and instil confidence.

Digital advertising has reached a tipping point. It’s now the majority of media spend in the UK…52% in fact (source: IAB / PWC Digital Adspend Study).

With this is mind, the spotlight has increasingly been shone on some of the thornier issues that exist in digital. The IAB’s mission is to ‘build a sustainable future for digital advertising’ so this seminar, shaped by the IAB’s Industry Groups, will look at what the industry is doing to tackle the big challenges, to build trust and instil confidence.
 

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Course

Maximising Digital Advertising Workshop November 2018

In 2017 the digital advertising market reached a whopping £11.55bn. This is testament to the fact it delivers results from both a brand building and direct response perspective. However, because there are so many options when it comes to using digital as part of, we know that it can sometimes be difficult to know where to start. This workshop aims to look at the specific ways to get the most out of digital so you can cherry pick the bits that are right for you and your business. Perfect for people with up to 5 years’ experience working in digital who are keen to learn more and go back to the office with tips, hints, and actionable insights.

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Digital Creative Sales
Course

Digital Creative Sales October 2018

The course will give delegates the skills and knowledge to understand marketing needs beyond display advertising and how brands can use content and other creative solutions to engage with consumers. Delegates will be given training on how to measure the effectiveness of creative solutions and practice how to conceptualise and pitch creative solution ideas to clients.

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Course

Video 101 Workshop Autumn

Growth in the video space has continued in the last few years, opening up more opportunities for brands to tell their stories with engaging and impactful video creative.

Now, with digital becoming such an important part of everyday life, it’s important to make use of the constantly connected world and present creative in the relevant context.

This workshop has been created by the IAB’s Video Steering Group, made up of the leading players in the video space, to emphasise how brands can use digital video as part of a successful advertising campaign.

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