Getting the most out of Advertising In-App

-

(13:50 - 14:00)

Webinar
This event is not available for Non-members

Ticket Types

IAB Member:

Get discounted tickets to events and training

FREE

IAB Agency:

You get free event access and discounted training rates

FREE

IAB Advertiser:

Enjoy free event access and discounted training rates

FREE

Non-member:

Full price tickets to events and training

N/A

Login

Please login to book this event.

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

The breadth of marketing opportunities offered by in-app advertising is often under-estimated. With more than half of digital advertising investment being spent on mobile – and a huge part of that in-app – understanding this environment is critical.

Join us as we explore the opportunities on mobile and in-app to find out how brands and agencies can truly leverage this thriving sector. Covering campaign planning, brand safety, creativity, effectiveness and measurement, we’ll also have a frank discussion about the challenges and ensure that this webinar leaves you truly app-reciating all that in-app has to offer.

Agenda

14:00
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14:05
What does mobile and in-app cover – an overview of the ‘market’

Andrea Gillis, AppsFlyer

14:10
The challenges to which mobile and in-app is best suited

Patrick Omara & Daniel Sichel , Mindshare

14:20
The reach of mobile – consumption/usage

In this session, Jocelyn will share the digital mobile penetration, trend, and user behaviours in the UK, the implications and opportunities for the brands, and TikTok's thoughts and response to the mobile evolution.

Jocelyn Xiao , Europe Product Marketing Lead, TikTok

14:30
Creative considerations and formats

Jon Hatfield , Shpock

14:45
What’s next for mobile?

Mobile Marketing is shifting from the old paradigm of ‘mobile-first’ to a new one of ‘mobile best’, in which mobile marketers must constantly rethink what goes into their strategies to remain on top. Join Richard Smith for "What's next for mobile?" to discover how the rise of OTT, the introduction of iOS 14, and the impact of COVID-19 will influence this year’s marketing strategies - and how you can future proof your marketing plans by spotting trends early.

Richard Smith

14:55
Q & A and Close

Meet the speakers

James Chandler
James Chandler
Chief Marketing Officer, IAB UK
James Chandler
James Chandler
Chief Marketing Officer, IAB UK
Andrea Gillis
Andrea Gillis
AppsFlyer
Andrea Gillis
Andrea Gillis
AppsFlyer

Andrea leads AppsFlyer’s SRN partner development for Western Europe, TR and MEA. She has ten years of experience within the adtech industry with five of those focussed on ad measurement and SRN relationships.

Jocelyn Xiao
Jocelyn Xiao
Europe Product Marketing Lead, TikTok
Jocelyn Xiao
Jocelyn Xiao
Europe Product Marketing Lead, TikTok

Jocelyn Xiao - Europe Product Marketing Lead at TikTok
Jocelyn Xiao joined TikTok as Product Marketing Lead for Europe in March 2019. In this role, she is responsible for the go-to-market strategy for TikTok's branding ads products, offering digital ads solutions to meet with brands' marketing and business objectives, and guiding upstream development to ensure product-market fit in Europe.

Prior to this, Jocelyn has seven years of product marketing experience in Banking, Fintech companies and at Tencent. She’s worked in Hong Kong, New York, mainland China, and London and she holds a Master degree in Mass Communications from the University of Florida. Jocelyn is a witness to and practitioner of mobile transformation and is passionate about the evolving influence of mobility and connectivity.

Richard Smith
Richard Smith
Head of Partnerships EMEA, Adjust
Richard Smith
Richard Smith
Head of Partnerships EMEA, Adjust

Rich is the Head of Partnerships, EMEA at Adjust - the industry leader in mobile measurement and fraud prevention. Working closely with all technology and solutions partners for Adjust, Rich is responsible for ensuring Adjust maintains strong partnerships so advertisers have access to a wide range of services, from efficient user acquisition and engagement to deep-dive data analytics. Before joining Adjust, Rich managed MoPub's (a Twitter company) partnerships for EMEA, working closely with all DSP and Agency partners.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.