Getting the most out of Advertising In-App
(13:50 - 14:00)
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The breadth of marketing opportunities offered by in-app advertising is often under-estimated. With more than half of digital advertising investment being spent on mobile – and a huge part of that in-app – understanding this environment is critical.
Join us as we explore the opportunities on mobile and in-app to find out how brands and agencies can truly leverage this thriving sector. Covering campaign planning, brand safety, creativity, effectiveness and measurement, we’ll also have a frank discussion about the challenges and ensure that this webinar leaves you truly app-reciating all that in-app has to offer.
In this session, Jocelyn will share the digital mobile penetration, trend, and user behaviours in the UK, the implications and opportunities for the brands, and TikTok's thoughts and response to the mobile evolution.
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