Connected TV Week: Understanding Viewers
(Registration 13:50 - 14:00)
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Join us for IAB UK’s first Connected TV week where we’ll be revealing the latest findings from our Real Living study. This insight-packed hour will delve into consumer behaviour and how to understand Connected TV users, formats and metrics, as well as how to amplify your messaging within the CTV community.
We will also be joined by members sharing their own insight and research into Connected TV, making this a must-attend for anyone wanting to better understand this fast growing sector and how to unlock opportunities.