Connected TV Week: Understanding Viewers
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Event Overview
Catch up on IAB UK’s first Connected TV Week where we revealed the latest findings from our Real Living study. This insight-packed hour delved into consumer behaviour and how to understand Connected TV users, formats and metrics, as well as how to amplify your messaging within the CTV community.
We were also joined by members sharing their own insight and research into Connected TV, making this a must-watch for anyone wanting to better understand this fast growing sector and how to unlock opportunities.
Agenda
Welcome & Introduction
Real Living: Understanding Viewers
Revealing the fourth insight from our year-round research study into consumer behaviour in lockdown, join the IAB as we explore whether changes in Connected TV habits are here to stay post-COVID and what that means for our members.
Real Living: Panel Discussion
Following on from the launch of IAB UK's latest Real Living study, join Audience Project and Roku who will offer commentary on the findings and offer some broader context from the CTV landscape.
Getting Closer to the CTV Audience
There is a wealth of industry data, including our own Samsung 1st party TV data, available on audience behaviour connected to their Smart TVs and other devices in the home, but little context is known as to why certain behaviours and attitudes are transpiring. Samsung Ads partnered with leading research agency IPSOS to explore the context around the behaviours and bring to life audiences and the cultural forces shaping audience behaviours today.
Maximising the Opportunities with CTV
With the rise of CTV, marketers are challenged with the ability to reach target audiences across an increasingly fragmented landscape. However, CTV can be a very efficient and effective component of your digital media strategy when utilizing the proper tools and insights. Learn how brands are leveraging TV data to maximise the impact of their CTV strategy and reach elusive viewers.
Close
Meet our speakers...
James Chandler
CMO, IAB UK
James Chandler
CMO, IAB UK
Elizabeth Lane
Head of Research, IAB UK
Elizabeth Lane
Head of Research, IAB UK
Amalie Schjønning
Head of Customer Success, AudienceProject
Amalie Schjønning
Head of Customer Success, AudienceProject
Jay Fowder
European Director of Product, Samba TV
Jay Fowder
European Director of Product, Samba TVDr. Jay Fowdar is the European Director of Product at Samba TV, where he is responsible for developing and executing the go-to-market strategy for Samba TV’s European business. Jay has over ten years of experience in digital, mobile, and advanced television advertising at companies such as Yell.com, Advertising.com, and Byyd. He holds a Ph.D. in Artificial Intelligence, giving him a deep understanding of research techniques and machine learning.
Mike Shaw
Director, International Ad Sales, Roku
Mike Shaw
Director, International Ad Sales, Roku
Fanny Carouge
Heading of Analytics & Insights, Samsung Ads Europe
Fanny Carouge
Heading of Analytics & Insights, Samsung Ads EuropeFanny has over 19 years experience in Analytics & Insights. Prior to joining SamsungAds to head the Analytics & Insights team over 1 year ago, she was Senior Director of Research at Ipsos. Before then, Fanny was Head of Research at Yahoo, responsible for advertising research for UK/EMEA; involved in digital measurement, first party data, brand effectiveness, and thought leadership research. Fanny also worked for Unanimis/Orange Digital where she lead the Research department. During her time there, Orange received the Mobile Research category IAB Award.
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