Connected TV Week: Understanding Viewers
(Registration 13:50 - 14:00)
Catch up on IAB UK’s first Connected TV Week where we revealed the latest findings from our Real Living study. This insight-packed hour delved into consumer behaviour and how to understand Connected TV users, formats and metrics, as well as how to amplify your messaging within the CTV community.
We were also joined by members sharing their own insight and research into Connected TV, making this a must-watch for anyone wanting to better understand this fast growing sector and how to unlock opportunities.
Revealing the fourth insight from our year-round research study into consumer behaviour in lockdown, join the IAB as we explore whether changes in Connected TV habits are here to stay post-COVID and what that means for our members.
Following on from the launch of IAB UK's latest Real Living study, join Audience Project and Roku who will offer commentary on the findings and offer some broader context from the CTV landscape.
There is a wealth of industry data, including our own Samsung 1st party TV data, available on audience behaviour connected to their Smart TVs and other devices in the home, but little context is known as to why certain behaviours and attitudes are transpiring. Samsung Ads partnered with leading research agency IPSOS to explore the context around the behaviours and bring to life audiences and the cultural forces shaping audience behaviours today.
With the rise of CTV, marketers are challenged with the ability to reach target audiences across an increasingly fragmented landscape. However, CTV can be a very efficient and effective component of your digital media strategy when utilizing the proper tools and insights. Learn how brands are leveraging TV data to maximise the impact of their CTV strategy and reach elusive viewers.