Adspend Launch

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(Registration 13:50 - 14:00)

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Event Overview

2020 was a challenging and extraordinary year – but how has it impacted digital ad spend? At this event, we’ll be releasing the results of our full-year 2020 Adspend report, conducted with PwC. We’ll be looking at what the COVID-19 pandemic has meant for the size of the digital advertising market as a whole, how spend trends have changed in line with wider seismic shifts and the areas of recovery to watch.


Join us as we unpack the results and take you through the key takeouts, plus share expert views on what the results mean for the market and what to expect next.

Agenda

14.00
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14.05
Overview: Adspend findings

IAB UK will take you through the results of our full-year 2020 Adspend report, conducted with PwC. We’ll be looking at what the COVID-19 pandemic has meant for the size of the digital advertising market as a whole, how spend trends have changed in line with wider seismic shifts and the areas of recovery to watch.

Elizabeth Lane, Head of Research, IAB UK

14.20
Panel Discussion

James Chandler, CMO, IAB UK will host a 15 minute discussion with PwC, Global and the7stars to get their commentary on the Adspend findings and what the results mean for the market and what to expect next.

James Chandler, Chief Marketing Officer, IAB UK, Michelle Sarpong, Trading Director, the7stars, Faye McDowall, Head of DAX Strategy, Global & Stephanie Claxton, Senior Manager, PwC

14.45
Q&A

Meet our speakers

James Chandler
James Chandler
Chief Marketing Officer, IAB UK
James Chandler
James Chandler
Chief Marketing Officer, IAB UK
Elizabeth Lane, Head of Research, IAB UK
Elizabeth Lane
Head of Research, IAB UK
Elizabeth Lane, Head of Research, IAB UK
Elizabeth Lane
Head of Research, IAB UK
Michelle Sarpong, Trading Director
Michelle Sarpong
Trading Director, the7stars
Michelle Sarpong, Trading Director
Michelle Sarpong
Trading Director, the7stars

Highly experienced Trading Director with a demonstrated history of working in some of the biggest media agencies in the UK. Michelle is an experienced marketer in ad land who thrives in driving omni channel solutions. Her experience spans multi-channel and multi-vertical from FMCG, Auto, Retail, Tech, Ents and everything in between. Michelle is currently trading director at the7Stars, the largest independent agency driving commercial growth and innovation within the market.

Stephanie Claxton, Senior Manager (Digital and Programmatic), PwC
Stephanie Claxton
Senior Manager (Digital and Programmatic), PwC
Stephanie Claxton, Senior Manager (Digital and Programmatic), PwC
Stephanie Claxton
Senior Manager (Digital and Programmatic), PwC
Faye McDowall
Faye McDowall
Head of DAX Strategy, Global
Faye McDowall
Faye McDowall
Head of DAX Strategy, Global

As Head of DAX Strategy at Global, Faye is responsible for defining the role for Digital Audio within communications plans and driving re-appraisal of digital audio across UK, US and Canada.  

Faye was instrumental to the growth of DAX’s digital audio product; championing new product innovations at DAX including listener tracking, geo-targeting and Global’s podcast positioning.

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