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IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
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Case Studies

We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising. Filter by objective, format and sector to find the work most relevant to you.

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Latest Featured

Sector

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Automotive

Charities

Entertainment

Finance

FMCG

Insurance

Pharma

Retail

Travel

Objective

All Objectives

Awareness

Consideration

Footfall

Sales

Web Traffic

Format

All Formats

Affiliate marketing

Audio

Content & Native

Data

Display

DOOH

Mobile

Performance marketing

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Filters

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No1 Lounges

No1 Lounges

No1 Lounges taps into multi-touch attribution to save spend

Sector

Travel

No1 Lounges taps into multi-touch attribution to save spend

Oats

Quaker Oats

Waking up results with Quaker Oats and online video

Sector

FMCG

Objective

Sales, Awareness, Consideration

Waking up results with Quaker Oats and online video

Sports apparel

Digitas UK

Sports apparel brand scores greater reach with Connected TV

Sector

Retail

Objective

Awareness

Sports apparel brand scores greater reach with Connected TV

Three Mobile

Three Mobile

Turning up Three’s cut through via a digital audio partnership

Sector

Retail

Objective

Awareness

Turning up Three’s cut through via a digital audio partnership

Tiffany

Tiffany

Tiffany & Co. achieves sparkling revenue with online optimisation

Sector

Retail

Objective

Web Traffic, Sales

Tiffany & Co. achieves sparkling revenue with online optimisation

Century Fox

Twentieth Century Fox

Boosting small screen engagement with Twentieth Century Fox

Sector

Objective

Consideration, Sales

Boosting small screen engagement with Twentieth Century Fox

Whiskas

Whiskas

Whiskas puuurfect online cat content to drive digital growth

Sector

FMCG

Objective

Sales, Web Traffic

Whiskas puuurfect online cat content to drive digital growth

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Policy & standards

Back
Policy & standards

The Future of Targeting & Measurement

Back
The Future of Targeting & Measurement

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

IAB Compass

Back
IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Case studies

Back
Case studies

IAB Showcase for Change

Back
IAB Showcase for Change

Measurement Toolkit

Back
Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

Back
Adspend Analyser

Jargon Buster

Back
Jargon Buster

Guide to Digital Innovation

Back
Guide to Digital Innovation

Connected TV

Back
Connected TV

IAB UK Connected

Back
IAB UK Connected

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

Industry sectors

Back
Industry sectors

Industry groups

Back
Industry groups

Industry specialism

Back
Industry specialism

Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Explore the Member Vault
Events & training
Back
Events & training

We run over 40 events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

Back
Training courses

Training courses

Engage 2023

Back
Engage 2023

Online training

Join the IAB Log in

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