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IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
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Case Studies

We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising. Filter by objective, format and sector to find the work most relevant to you.

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breast

CoppaFeel

CoppaFeel raises health awareness with a self-check Messenger experience

Sector

Charities

Objective

Awareness

CoppaFeel raises health awareness with a self-check Messenger experience

Cat

Cats Protection

Cats Protection raises awareness with mobile-first video ads and Facebook Brand Lift

Sector

Charities

Objective

Awareness

Cats Protection raises awareness with mobile-first video ads and Facebook Brand Lift

OSPREY LONDON

OSPREY LONDON finds new customers with Facebook’s dynamic ads for broad audiences

Sector

Retail

Objective

Sales

OSPREY LONDON finds new customers with Facebook’s dynamic ads for broad audiences

JDWILLIAMS

JD Williams increase sales with Facebook dynamic formats and ad creative

Sector

Retail

Objective

Sales

JD Williams increase sales with Facebook dynamic formats and ad creative

Capri-sun

Capri-Sun

Capri-Sun maximises awareness with Facebook’s reach and frequency buying

Sector

FMCG

Objective

Awareness

Capri-Sun maximises awareness with Facebook’s reach and frequency buying

toucanBox

toucanBox

toucanBox’s cost-effective subscription sign-ups with Facebook video ads

Sector

Objective

Sales

toucanBox’s cost-effective subscription sign-ups with Facebook video ads

oxfam

Oxfam

Oxfam increases online shop sales with compelling Facebook video ads

Sector

Charities

Objective

Awareness

Oxfam increases online shop sales with compelling Facebook video ads

so-sure

so-sure

Performance marketing supports SME so-sure

Sector

Insurance

Objective

Sales

Performance marketing supports SME so-sure

fitflop

fitflop

FitFlop gives back with the affiliate channel

Sector

Retail

Objective

Sales

FitFlop gives back with the affiliate channel

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Policy & standards

Back
Policy & standards

The Future of Targeting & Measurement

Back
The Future of Targeting & Measurement

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

Back
IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

The Evidence

Back
The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

Back
Case studies

Measurement Toolkit

Back
Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

Back
Adspend Analyser

Jargon Buster

Back
Jargon Buster

Guide to Digital Innovation

Back
Guide to Digital Innovation

Connected TV

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Connected TV

IAB UK Connected

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IAB UK Connected

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

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Opinions

Industry sectors

Back
Industry sectors

Retail Media

Back
Retail Media

Industry specialism

Back
Industry specialism

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

Back
Training courses

Training courses

Leadership Summit 2024

Back
Leadership Summit 2024

Digital Upfronts

Back
Digital Upfronts

Online training

Join the IAB Log in

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