Skip to main content

Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Policy & standards

Back
Policy & standards

The Future of Targeting & Measurement

Back
The Future of Targeting & Measurement

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

IAB Compass

Back
IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Case studies

Back
Case studies

IAB Showcase for Change

Back
IAB Showcase for Change

Measurement Toolkit

Back
Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

Back
Adspend Analyser

Jargon Buster

Back
Jargon Buster

Guide to Digital Innovation

Back
Guide to Digital Innovation

Connected TV

Back
Connected TV

IAB UK Connected

Back
IAB UK Connected

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

Industry sectors

Back
Industry sectors

Industry groups

Back
Industry groups

Industry specialism

Back
Industry specialism

Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Explore the Member Vault
Events & training
Back
Events & training

We run over 40 events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

Back
Training courses

Training courses

Engage 2023

Back
Engage 2023

Online training

Join the IAB Log in

Shopping cart

Go to cart

Case Studies

We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising. Filter by objective, format and sector to find the work most relevant to you.

Show me

Latest Featured

Sector

All Sectors

Automotive

Charities

Entertainment

Finance

FMCG

Insurance

Pharma

Retail

Travel

Objective

All Objectives

Awareness

Consideration

Footfall

Sales

Web Traffic

Format

All Formats

Affiliate marketing

Audio

Content & Native

Data

Display

DOOH

Mobile

Performance marketing

Search

Social media

Video

Filters

Close

toucanBox

toucanBox

toucanBox’s cost-effective subscription sign-ups with Facebook video ads

Sector

Objective

Sales

toucanBox’s cost-effective subscription sign-ups with Facebook video ads

oxfam

Oxfam

Oxfam increases online shop sales with compelling Facebook video ads

Sector

Charities

Objective

Awareness

Oxfam increases online shop sales with compelling Facebook video ads

so-sure

so-sure

Performance marketing supports SME so-sure

Sector

Insurance

Objective

Sales

Performance marketing supports SME so-sure

fitflop

fitflop

FitFlop gives back with the affiliate channel

Sector

Retail

Objective

Sales

FitFlop gives back with the affiliate channel

Down Your High Street

Down Your High Street

Down Your High Street open all hours with Awin Access

Sector

Retail

Objective

Sales

Down Your High Street open all hours with Awin Access

Dorothy Perkins

Dorothy Perkins

Dorothy Perk…ing up your winter wardrobe

Sector

Retail

Objective

Sales

Dorothy Perk…ing up your winter wardrobe

Cult Beauty

Cult Beauty experiences growth with Rakuten Advertising

Sector

Objective

Sales

Cult Beauty experiences growth with Rakuten Advertising

cars

carwow

Unique Content Partnership Between Carwow & Vauxhall Generates Exposure For Corsa-E Model To 1 Million+ Viewers

Sector

Automotive

Objective

Sales

Unique Content Partnership Between Carwow & Vauxhall Generates Exposure For Corsa-E Model To 1 Million+ Viewers

Jack

Jack Daniel's

How Jack Daniel’s attracted new Tennessee Honey drinkers with Dynamic Video, powered by Search

Sector

FMCG

Objective

Awareness

How Jack Daniel’s attracted new Tennessee Honey drinkers with Dynamic Video, powered by Search

Pagination

First page
Previous page
Page 2
Current page 3
Page 4
Next page
Last page

Footer menu

Contact
Membership
Events
Training
About
Careers
FAQs

Head Office

IAB Headquarters
67-68 Long Acre
London WC2E 9JD

twitter
youtube
linkedin
instagram
facebook
snapchat
podcast

© Copyright IAB All rights Reserved

Terms & Conditions
Privacy Policy
Site Map

Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Policy & standards

Back
Policy & standards

The Future of Targeting & Measurement

Back
The Future of Targeting & Measurement

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

IAB Compass

Back
IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Case studies

Back
Case studies

IAB Showcase for Change

Back
IAB Showcase for Change

Measurement Toolkit

Back
Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

Back
Adspend Analyser

Jargon Buster

Back
Jargon Buster

Guide to Digital Innovation

Back
Guide to Digital Innovation

Connected TV

Back
Connected TV

IAB UK Connected

Back
IAB UK Connected

Get into Digital

Back
Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

Industry sectors

Back
Industry sectors

Industry groups

Back
Industry groups

Industry specialism

Back
Industry specialism

Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Explore the Member Vault
Events & training
Back
Events & training

We run over 40 events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

Back
Training courses

Training courses

Engage 2023

Back
Engage 2023

Online training

Join the IAB Log in

Search