FreeWheel White Paper - The unrivaled value of premium Video

Posted on: Sunday 03 July 2016

Share this

A White Paper by the FreeWheel Council for premium video.

The complex, noisy world of digital advertising has become an increasingly challenging environment for brands to navigate. Growing numbers of advertisers are questioning whether they should be making the journey at all, contemplating reversing course and heading back to the familiar shores of traditional television. However, in stark contrast to the recent quality and transparency challenges often associated with some long-tail and exchange-purchased video, premium video represents a beacon of light that brands can rely on to safely find the audiences that will deliver the best outcomes.

Premium video publishers deliver valuable audiences at scale, in a high-quality, safe, and transparent context. Additionally, premium video significantly protects advertisers against risks inherent in lower-tier audience-only/audience-anywhere models, instead offering targetable and quantifiably real viewers across multiple screens.

Share this

Related content

person sa at a computer

How is 2020 impacting online video ad spend?

Working with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this year

Learn more
video comes to Tinder

Video comes to Tinder: The Perfect Match?

Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time. 

Learn more

Digital video: Principles for creative best practice

Learn more

BBC, ITV and Channel 4 to invest £125 million in new Freeview app

Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.