FreeWheel White Paper - The unrivaled value of premium Video
Posted on: Sunday 03 July 2016
A White Paper by the FreeWheel Council for premium video.
The complex, noisy world of digital advertising has become an increasingly challenging environment for brands to navigate. Growing numbers of advertisers are questioning whether they should be making the journey at all, contemplating reversing course and heading back to the familiar shores of traditional television. However, in stark contrast to the recent quality and transparency challenges often associated with some long-tail and exchange-purchased video, premium video represents a beacon of light that brands can rely on to safely find the audiences that will deliver the best outcomes.
Premium video publishers deliver valuable audiences at scale, in a high-quality, safe, and transparent context. Additionally, premium video significantly protects advertisers against risks inherent in lower-tier audience-only/audience-anywhere models, instead offering targetable and quantifiably real viewers across multiple screens.
Video comes to Tinder: The Perfect Match?
Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time.Learn more
Digital video: Principles for creative best practiceLearn more
BBC, ITV and Channel 4 to invest £125 million in new Freeview app
Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and...Learn more
LinkedIn launches video advertising function for brands
B2B brands can now create video ads for LinkedIn, with the platform also introducing official company pages for the first time.Learn more