FreeWheel White Paper

Posted on: Tuesday 11 July 2017

Why premium video matters for advertisers: A European perspective

To realise the power of premium video, an understanding of its worth and capacity is vital. This paper explores the value that premium video provides for both advertisers and the audiences they are trying to reach, as well as what the industry can do to collectively to refine, utilise and transact it more effectively. 

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

Related content

person sa at a computer

How is 2020 impacting online video ad spend?

Working with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this year

Learn more
video comes to Tinder

Video comes to Tinder: The Perfect Match?

Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time. 

Learn more

Digital video: Principles for creative best practice

Learn more
projection

BBC, ITV and Channel 4 to invest £125 million in new Freeview app

Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.