FreeWheel White Paper

Posted on: Tuesday 11 July 2017

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Why premium video matters for advertisers: A European perspective

To realise the power of premium video, an understanding of its worth and capacity is vital. This paper explores the value that premium video provides for both advertisers and the audiences they are trying to reach, as well as what the industry can do to collectively to refine, utilise and transact it more effectively. 

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