Social Media Strategy

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Overview

Find out where social is headed and how to align your business with its direction. The importance of risk management and a coherent content strategy. Plus, the psychology of content - why some content just 'works'.

Who is this course for?

  • Supply Side: Account Managers and Executives

  • Buy Side: Account Managers and Executives

  • Advertisers: Marketing Executives and Marketing Managers

What will you learn

  • How social media has evolved and where it is headed next

  • Why social media must be aligned to all areas of the business

  • The organisational challenges and value of social media

  • The importance of reputation, risk management and community strategy in social media

  • The importance of underpinning social media activity with a content and content marketing strategy

  • The psychology of social media marketing - why some content ‘works’

  • ‘Social selling’ and the role of internal influencers

  • External influencers and how to ID and manage them

  • The role of data in social media (organic and paid) and the marketing lifecycle

Available dates coming soon

Bespoke Training

In need of specific training? You’re in the right place. We’re experts in all things digital and can design bespoke courses to fit your needs. Just get in touch.

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Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.