Measurement & Planning

Overview

How has display advertising got to where it is today and where it is heading next? How is strategic planning used throughout the purchase funnel journey? And how is digital activity tracked and measured? We cover all in this one-day training course, delving into different attribution methods and how to put them in place.

Who is this course for?

• Supply-side: Account managers and execs

• Buy-side: Account Manager and Executives

• Advertisers: Marketing Executives and Junior marketing managers

What you will learn

• How display advertising got to where it is today and where it is headed next

• How strategic planning is used throughout the purchase funnel journey, covering the differences between brand and DR strategies

• How digital activity is tracked and measured, covering current technologies and solutions

• The different attribution methodologies that are used in digital advertising and the process for putting these in place

Bespoke training

In need of specific training? You’re in the right place. We’re experts in all things digital and can design bespoke courses to fit your needs. Just get in touch.