What is CPD?

Find out more about CPD training. 


‘Continuing Professional Development’ – 

- Continuing, because learning never ceases, regardless of age and seniority

- Professional, because it is focused on professional competence

- Development, because its goal is to improve personal performance and enhance the individual’s career

Why is CPD important to your role? 

By undertaking one of the IAB’s CPD approved courses, you are ensuring your knowledge is up to date, you’re relevant and that you are aware of the changing trends within the industry in a structured and practical way. 

Not only will you be enhancing your own skills, but you will be taking away practical tools to make you more effective in your workplace which can help advance your career> in many companies, it is mandated that you must undertake a certain amount of training hours to keep your knowledge current and skills relevant and in order to progress. 

Here at the IAB, we are committed to developing and educating the industry with the most up-to-date knowledge of digital marketing. We work with a team of experienced trainers, to provide the most relevant and topical courses. Each course is regularly updated with the latest industry research and figures and is often tailored to the course attendees. 

Not only are our intensive courses CPD approved, our workshops also meet the standard needed to qualify. 

Related content

members engaged in conversation

AA & Adwanted UK launch new training hub for industry

Learn more
Marc Pritchard

What does P&G’s ‘Time for Action’ speech mean for UK advertisers?

Learn more

UK’s first mobile advertising expenditure study shows UK market worth £28.6 million in 2008

Learn more

IAB UK unveils good practice principles for online behavioural advertising

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon