Website Executive

Background 

The IAB is the not-for-profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Microsoft and Amazon. Our mission is to build a sustainable future for digital advertising. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self-regulated and more. You can find out more about us and the work we do here.  

Careers at the IAB 

To understand our culture, the ways we support new joiners, our wellbeing offering, our company benefits and our commitments to sustainability and inclusion, find out more here. 

The role 

The IAB website is a hugely valuable resource for members, staff and others (both plugged in to the digital advertising landscape and those wishing to learn more about it). It is vital it is kept up-to-date to reflect our latest outputs, industry developments as well as providing our members with a platform to showcase their initiatives.

The Web Team is responsible for the website and all content and development work that takes place on it. Our site is built in Drupal and is connected to a Dynamics 365 CRM. We work with an external website agency for larger projects, bug fixes and security updates but manage the content and day-to-day in house.

The Website Executive forms part of the Web Team, along with the Website Manager, which sits within the broader Marketing Team at the IAB. This role works closely with all teams across the organisation to meet its objectives and deliver the overarching IAB strategy.

The Website Executive will become a go-to-person and push forward projects. It’s a busy and fast-paced role, with lots of quick turnarounds, so communication and attention to detail is important. 

Key responsibilities 

• Responsible for day-to-day publishing of content on the website, making sure everything published is accessible, optimised, aligns with the IAB tone of voice and ensuring it fits with the IAB brand, as well as thinking about how it sits with related content

• Review and share website and email performance with the Website Manager and specific IAB teams on a regular basis, helping them define what good looks like for content, making the way for optimisation

• Support the Website Manager and Communications Manager with the sending of all branded emails and newsletters, keeping the IAB UK brand in mind throughout and using design software where necessary to ensure we are creating and sending beautiful emails

• Support the Website Manager in working with the web agency, including testing website releases and joining status updates, while helping to maintain the website by raising any bugs or issues

• Work with the Website Manager to develop in-house optimisation strategies and procedures for publishing content

• Work with internal teams to improve content on the site, making sure that hubs are up to date and new and relevant content can be easily found

Skills, knowledge & characteristics 

• Experience of content systems and updating websites is essential

• Experience creating reports using web analytics platforms such as Google Analytics and presenting insights gleaned (GA4 is ideal)

• Experience of using integrated email marketing platforms such as ClickDimensions or Zoho is desirable

• Experience designing and optimising image assets for web is desirable (Canva, Photoshop)

• The ability to juggle and deliver various tasks at the same time in an efficient and organised manner

• Excellent communication skills both verbally and in writing, communicating to teams when tasks are complete or the status of them

• Excellent attention to detail and levels of accuracy

• Being an analytical problem solver with a proactive attitude

• Going the extra mile and taking ownership of tasks with enthusiasm

• Proactively getting information needed from team members and pushing projects forward

• Some knowledge of the digital advertising landscape would be useful but isn't essential

Management structure  

This role will report into the Website Manager but will work closely with all members of the Marketing team to deliver a number of projects and campaigns.

Equal opportunities 

The IAB supports equal opportunities for everyone and we want to build a digital advertising industry that is for everybody. We value and respect all differences in people (seen and unseen). One of the ways we do this is by actively encouraging staff to work in ways that best suit their needs and our flexible working policy outlines options available. Please talk to us at the interview about the flexibility and equipment or other support you need. We can’t promise to give you exactly what you want, but we promise not to judge you for asking.   

Application process 

Applications to be sent to Caroline Stearn at [email protected]. Salary is competitive.