Tamoco - TFAQs

These FAQs have been developed by IAB UK members from across the industry to help buyers understand the companies operating in digital advertising. Content correct as of January 2020

Share this

The questions fall under three different categories:

Pricing

What is your business model and how do you make money?
Tamoco is the leading supplier of precise and accurate movement data for use in the advertising ecosystem. We are focused on ensuring our dataset is reliable and transparent, so our partners and customers can trust our data.

Tamoco works closely with publishers to allow them to generate revenue without damaging their user experience. Our proprietary SDK allows publishers to receive incremental revenue whilst complying with current data protection regulations.

Can you outline the full details of the agreement on a booking form/contract?
Our pricing is determined by the number of unique devices we deliver to our customers.

Will you share who your trading partners are?
We can share our publisher partners upon request. Tamoco data is available in major platforms including Facebook, DV360, The Trade Desk, AppNexus, Adobe, Adform and Liveramp.

Placement

Do you own the inventory you sell?
NA

If you don’t own your own inventory then how do you access inventory and which platforms do you use?
NA

Do you specify your media placements and positions?
NA

What insights do you provide back to advertisers?
Tamoco's insights can vary but often consist of POI visits, OOH exposure, attribution or general movement trends over time.

Does the inventory you own or access include UGC content?
NA

What brand safety measures do you use?
NA.

Which industry standards have you been certified against?
IAB TCF, IAB CMP

Do you have a policy in place for ad-misplacement?
NA

Are you happy to share your optimisation tactics?
NA

Data

Under GDPR what legal basis are you providing your services under?
Consent

If consent is the mechanism then can you prove how you obtained it?
Tamoco has built our own IAB registered CMP to manage consent for our partners. All of our partners and publishers are required to prove that they are compliant with the current data protection regulations in the region(s) where data is collected.

Are you using the IAB Framework?
Yes we are a registered IAB vendor and CMP and we can be found on the global IAB vendor and CMP lists.

What other 3rd party data partners require consent for your business to deliver its service?
Any third party vendors that Tamoco works with, are required to follow the IAB framework or show evidence of GDPR compliance and provide contractual guarantees.

What do you do with data you obtain from advertiser’s campaigns or data tags?
Tamoco’s customers use collected data for ad personalisation, targeting and measurement. You can see more information about our data usage in our privacy policy

Are advertisers permitted to appoint their own 3rd party partners for verification and measurement?
Yes, this is also a service Tamoco provides where a third parties’ location targeting has been used

Will you provide a link to your privacy and data policies?
Yes

Will you share how you build audience, contextual and targeting segments?
Tamoco's audiences and segments are based on real-world device moment and actual measured visits to POIs. Tamoco transparently shared our proprietary methodologies for store visitation and OOH exposure. More information can be accessed on our website, in our privacy policy, and in our whitepapers.

 

To find out which other companies have completed the FAQs, please visit our members directory here
Please note the answers given are self-declared and are not verified by IAB UK or independently audited, unlike under industry-owned programmes such as JICWEBS. To view the latest JICWEBS Certifications, visit https://jicwebs.org/certification-process/signatories/

Written by

Tamoco

Share this

Related content

xandr

Xandr - TFAQs

These FAQs have been developed by IAB UK members from different parts of the industry to help buyers understand more about the companies operating in...

Learn more
Transparency-FAQs

Transparency FAQs

As a new year begins, the IAB are asking our members to complete a set of Transparency FAQs to help agencies and clients understand the role they play in...

Learn more
adcolony

Adcolony - TFAQs

These FAQs have been developed by IAB UK members from different parts of the industry to help buyers understand more about the companies operating in...

Learn more
Adjust

Adjust - TFAQs

These FAQs have been developed by IAB UK members from different parts of the industry to help buyers understand more about the companies operating in...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.