The Kite Factory -TFAQs

Posted on: Wednesday 08 July 2020 | The Kite Factory

These FAQs have been developed by IAB UK members from different parts of the industry to help buyers understand more about the companies operating in digital advertising and where value is being added.

Content correct as of June 2020

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 The questions fall under three different categories:

Pricing

What is your business model and how do you make money?
We work on a contractually agreed commission model

Can you outline the full details of the agreement on a booking form / contract?
Commission is displayed in granular detail on all media plans

Will you share who your trading partners are?
We are fully transparent on all tech partners used for activity in granular detail on media plans

Placement

Do you own the inventory you sell?
No, we are a planning and buying agency not a publisher

If you don’t own your own inventory then how do you access inventory and which platforms do you use?
We use a variety of self-serve and managed DSPs which would be included in granular detail on media plans

Do you specify your media placements and positions?
No, we are a planning and buying agency not a publisher

What insights do you provide back to advertisers?
Bespoke to client requirements weekly, monthly and ad hoc reporting using a variety of tools and platforms

Does the inventory you own or access include UGC content?
We do not own inventory

What brand safety measures do you use?
We use MRC accredited pre-bid technology on the highest possible settings and MOAT for post-bid analysis. All our partners have agreed to the IAB Gold guidelines.

Which industry standards have you been certified against?
IAB Gold underpinned by JICWEBs certification and independently audited by ABC

Do you have a policy in place for ad-misplacement?
Yes we have contractual processes and response timings

Are you happy to share your optimisation tactics?
We share all optimisations on weekly client status calls and in reporting commentary

Data

Under GDPR what legal basis are you providing your services under?
We have contractual DPAs with all our clients which are bespoke to the scope of work

If consent is the mechanism then can you prove how you obtained it?
The responsibility for gaining consent sits with our clients

Are you using the IAB Framework?
Yes for all elements applicable to media agencies

What other 3rd party data partners require consent for your business to deliver its service?
All our tech partners require consent to drop cookies on our client website

What do you do with data you obtain from advertiser’s campaigns or data tags?
Campaign data (not including any Pii) is used for reporting.

Are advertisers permitted to appoint their own 3rd party partners for verification and measurement?
Yes we are happy to work within clients individual agreements

Will you provide a link to your privacy and data policies?
Yes but most clients have bespoke DPAs

Will you share how you build audience, contextual and targeting segments?
We are fully transparent on segment creation on all media plans and reporting insights.

 

To find out which other companies have completed the FAQs, please visit our members directory here

Please note the answers given are self-declared and are not verified by IAB UK or independently audited, unlike under industry-owned programmes such as JICWEBS. To view the latest JICWEBS Certifications, visit https://jicwebs.org/certification-process/signatories/

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The Kite Factory

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