Influent Media - Member Metrics

Check out the rest of the results to discover, at a glance, which suppliers are being used as well as what measurement metrics are offered by Influent Media and other media owners/platforms here. 

Do you offer advertisers verification information about the campaigns they run with you, for example around areas like viewability and brand safety?
Yes.

As you offer advertisers verification information about the campaigns they run with you, how do you predominantly operate?
Allow advertisers to choose their own third-party provider. (See which other media owners/platforms allow advertisers to choose their own third-party provider here).

As you offer viewability metrics to advertisers, do you have a minimum viewability % you work to as a campaign average?
70%

Do you offer advertisers performance information about the campaigns they run with you, for example around areas like reach, clicks and brand uplift?
Yes. (See what performance information is offered, by platform, here).

Do you offer advertisers performance information about campaigns they run with you on other platforms?
We currently do not offer this.

Have you worked on any measurement or insight projects on ‘attention’ over the last few years?
We work with Duration Media for engagement and Brand Insights for ad recall.

Finally, in terms of digital metrics and measurement, is there anything else you would like to add which advertisers would find useful?
As a business whilst we deliver on viewability targets we ensure context and audience are right to start with to ensure effectiveness. Tools like Duration Media and Brand Insights allow us to show campaigns with Influent perform beyond traditional click reporting.

To find out which other companies submitted responses, please visit our member directory here.