Head of Partnerships


The IAB is the not-for-profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Meta, TikTok, Microsoft, News UK, Amazon and Twitter. Our mission is to build a sustainable future for digital advertising. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self-regulated and more. You can find out more about us and the work we do here: iabuk.com.


Ways of working

The IAB works in a very open and collaborative way. A team of 28, we have a weekly company meeting, project teams composed of people from different departments, as well as a strong sense of teamwork within each department. We encourage our people to be entrepreneurial and feel empowered to drive change and come up with ideas for new projects and initiatives. We are currently mostly working from home, but our office in Covent Garden is open every day and we encourage everyone to come to the office to work together twice a week. We actively support flexible working.



Culture is very important to us, we work with the whole industry, an innovative, dynamic and fast-moving sector so we want our people to add to the fabric of what we do and what we represent. We are a social and upbeat team with different expertise and interests and a great ability to pitch in and work together to deliver our big events and initiatives. Education is important so in addition to training, we hold fortnightly project meetings where we share the status of all the IAB’s major initiatives which helps us all keep up to speed with developments across the industry. We celebrate success whether it’s the completion of a big project or something small but important that someone has done that helps us all. You can find out more about the team here: iabuk.com/about-us.


The role

The Head of Partnerships role is a senior role at the IAB. It is the role that represents and helps us collectively meet the needs of our 300 member base. It’s a role that allows access to the entire digital advertising eco-system. It’s fundamental to the success of IAB UK.

  • Lead, develop and nurture the Member Services team
  • Ensure the Member Services team hits revenue targets
  • Develop and maintain an excellent understanding of our key members’ businesses to ensure that their needs are being met and their membership doesn’t lapse
  • Lead the creation, structure, and delivery of industry groups, ensuring they are valued by members and reflect the changing industry landscape
  • Work closely with other IAB UK departments including Marketing and Events, Policy & Regs, Ad Tech, and Research & Measurement to ensure a member first approach
  • Help identify new areas of membership and ensure we have an attractive proposition to attract them – and then attract them!
  • Represent IAB UK externally e.g., at networking events and conferences to enhance and strengthen IAB UK’s profile within the digital advertising industry


Skills, knowledge and characteristics

  • In-depth knowledge of the digital advertising industry
  • Strong leadership skills and experience
  • Credible and confident communicator with the ability to establish, maintain and build strong client/member relationships that will enhance and strengthen IAB UK’s profile
  • Proven strategic aptitude and ability
  • Tenacious and results driven, passionate about achieving high levels of excellence
  • Ability to work collaboratively with others


Management structure 

This role will involve line managing three Member Services Managers and will report into the COO.


Equal opportunities

The IAB supports equal opportunities for everyone and we want to build a digital advertising industry that is for everybody. We value and respect all differences in people (seen and unseen). One of the ways we do this is by actively encouraging staff to work in ways that best suit their needs and our flexible working policy outlines many of the options available, such as part-time and term-time working, and working compressed hours. Please talk to us at the interview about the flexibility and equipment or other support you need. We can’t promise to give you exactly what you want, but we promise not to judge you for asking.


Application process

Applications, including a CV and information setting out how you meet the job requirements, to be sent to Caroline Stearn [email protected]. Salary is competitive.

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