MEMBER RESEARCH: What drives consumers along the automotive purchase journey?

Posted on: Thursday 13 July 2017 | Weve

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Weve's primary research investigates how the modern consumer plans and buys a car and the importance of digital and mobile channels within the process.

With over 84% of consumers using their mobile to research car, mobile continues to play an increasingly relevant role in the car buying process.

Purchase journeys are shorter than ever; understanding the behaviours and drivers at every stage is critical to better tailor advertising dependent on where consumers are in that journey.

For example:

  • 84% of consumers using their mobile to research a car

  • 1 in 10 purchased a car on their mobile

  • 1 in 4 are likely to purchase their next car entirely online.

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