MEMBER RESEARCH: What drives consumers along the automotive purchase journey?
Posted on: Thursday 13 July 2017 | Weve
Weve's primary research investigates how the modern consumer plans and buys a car and the importance of digital and mobile channels within the process.
With over 84% of consumers using their mobile to research car, mobile continues to play an increasingly relevant role in the car buying process.
Purchase journeys are shorter than ever; understanding the behaviours and drivers at every stage is critical to better tailor advertising dependent on where consumers are in that journey.
84% of consumers using their mobile to research a car
1 in 10 purchased a car on their mobile
1 in 4 are likely to purchase their next car entirely online.
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