MEMBER RESEARCH: What drives consumers along the automotive purchase journey?

Posted on: Thursday 13 July 2017 | Weve

Share this

Weve's primary research investigates how the modern consumer plans and buys a car and the importance of digital and mobile channels within the process.

With over 84% of consumers using their mobile to research car, mobile continues to play an increasingly relevant role in the car buying process.

Purchase journeys are shorter than ever; understanding the behaviours and drivers at every stage is critical to better tailor advertising dependent on where consumers are in that journey.

For example:

  • 84% of consumers using their mobile to research a car

  • 1 in 10 purchased a car on their mobile

  • 1 in 4 are likely to purchase their next car entirely online.

Written by


Share this

Related content


IAB UK Connected | Episode 6: Emily Roberts, BBC

Learn more

IAB UK Connected | Episode 5: Matt Bush, Google

Learn more

#BackdontBlock campaign to support journalism launches

Led by the UK’s news brands, the campaign aims to change advertisers’ use of keyword blocking during the COVID-19 outbreak, as the industry predicts it...

Learn more

IAB UK: Ad blocking rates remain steady at 23.7%

The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.