Member Research: Valentines Day – Influencers and the power of love

On this, the day of love, innovative digital influencer marketing platform indaHash, whose main focus lies in connecting social media power users with brands, have compiled some fascinating research on influencers and how they can leverage Valentine’s Day to promote products and brands. 

The international study was conducted in January 2019 via the indaHash app with 1038 influencers. Comments and insights are based on study results, their research, and data delivered by partner InfluencerDB.

Industry predictions indicate that authenticity and transparency will gain importance as social media trends in 2019. Valuable experience, genuine relationship building, and gaining audiences' trust should be key for brands this year.

Valentine’s Day is a great opportunity for an innovative start to brand marketing strategies. Who brings more authenticity to a brand’s communication than its consumers and ambassadors?

indaHash conducted a Valentine's Day influencer survey to find out how influencers plan to celebrate this day, what their shopping habits are, and where they look for inspiration.

They wanted to give brands a broader overview of their advocates' behaviours as well as the competitor landscape. The international study was conducted in January 2019 via the indaHash app with 1038 influencers. Comments and insights are based on study results, our research, and data delivered by our partner InfluencerDB.