Member Research: Podcast Advertising in a Programmatic World
Posted on: Tuesday 28 April 2020 | AdsWizz
A primer for agencies on programmatic podcast advertising, available to download now
AdsWizz in-depth primer for agencies breaks down the core elements of podcast advertising, and is meant to help any agency design an effective advertising strategy and deliver the most value for their clients by improving podcast planning and buying.
Podcast Advertising in a Programmatic World: A Primer for Agencies dives into the benefits of an end-to-end technology platform, describing how a comprehensive podcast marketplace works and exploring the new technology available that allows for enhanced targeting and brand safety for podcast advertisers and scalable monetization for publishers. It also showcases several other new capabilities on AdsWizz Audio Ad Buying Platform and DSP, AudioMatic, that are either available today, or will be in the first half of 2020.
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