The Value of UK Online Performance Marketing (OPM) 2016.
• Advertisers spent £1.578 billion on Online Performance Marketing in 2016
• Generating £19.4 billion of sales (£12.30 for each £1 spent)
• Market grew 12% on a like for like basis
Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry
Our members achieve more as part of our community through network information, education, stewardship and advocacy.
