IAB / PWC Online Performance Marketing Study (OPM) 2016
Posted on: Monday 10 April 2017
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The Value of UK Online Performance Marketing (OPM) 2016.
• Advertisers spent £1.578 billion on Online Performance Marketing in 2016
• Generating £19.4 billion of sales (£12.30 for each £1 spent)
• Market grew 12% on a like for like basis
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