IAB / PWC Online Performance Marketing Study (OPM) 2016

Posted on: Monday 10 April 2017

Share this

The Value of UK Online Performance Marketing (OPM) 2016.

• Advertisers spent £1.578 billion on Online Performance Marketing in 2016

• Generating £19.4 billion of sales (£12.30 for each £1 spent)

• Market grew 12% on a like for like basis 

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content


Global markets offer huge opportunity – but are marketers able to execute?

Learn more
Emojis in marketing campaigns

Effectiveness of emojis in marketing campaigns revealed

Consumers are 66 per cent more likely to open emails if they contain emojis in the subject line, new research reveals.

Learn more

Digital performance advertising: Principles for creative best practice

Learn more

Google AdWords updates to benefit digital marketers

Google has announced several updates to its AdWords function, which will enable marketers to better target their ads.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.