IAB / PWC Online Performance Marketing Study (OPM) 2016

Posted on: Monday 10 April 2017

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The Value of UK Online Performance Marketing (OPM) 2016.


• Advertisers spent £1.578 billion on Online Performance Marketing in 2016

• Generating £19.4 billion of sales (£12.30 for each £1 spent)

• Market grew 12% on a like for like basis 

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