IAB / PWC Online Performance Marketing Study (OPM) 2016

The Value of UK Online Performance Marketing (OPM) 2016.

• Advertisers spent £1.578 billion on Online Performance Marketing in 2016

• Generating £19.4 billion of sales (£12.30 for each £1 spent)

• Market grew 12% on a like for like basis 


You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content


10% of top UK brands are running mobile display campaigns without optimised site

Learn more

Data driven marketing is on the increase

Learn more
Media Owner Sales Techniques

Changes to the Media Owner Sales Techniques Study

Learn more

Virtual reality new avenue for marketers

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.