Consumer Insights: Video and Devices

A snapshot of online behaviour, focusing on device usage and online video.

Key Findings

  • The average household now owns 7.9 devices 
  • 2 in 5 plan to buy a new device in the next 12 months
  • Short clips were the most common type of online video watched in the last 6 months
  • Almost a third of 18-24 year olds have watched a film on their smartphone in the last 6 months
  • 52% watch more films and tv programmes on their smartphone than a year ago
  • 49% claim banking / finance would be the area of their life most affected without the internet

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive