Consumer Insights: Video and Devices

A snapshot of online behaviour, focusing on device usage and online video.

Key Findings

  • The average household now owns 7.9 devices 

  • 2 in 5 plan to buy a new device in the next 12 months

  • Short clips were the most common type of online video watched in the last 6 months

  • Almost a third of 18-24 year olds have watched a film on their smartphone in the last 6 months

  • 52% watch more films and tv programmes on their smartphone than a year ago

  • 49% claim banking / finance would be the area of their life most affected without the internet

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