Ipsos iris: 93% of online population use smartphones
The pandemic has not impacted the dominance of smartphones, with latest Ipsos iris data showing that time spent on smartphones accounts for 55% of all...
Learn morePosted on: Tuesday 11 April 2017
A snapshot of online behaviour, focusing on device usage and online video.
Key Findings
The average household now owns 7.9 devices
2 in 5 plan to buy a new device in the next 12 months
Short clips were the most common type of online video watched in the last 6 months
Almost a third of 18-24 year olds have watched a film on their smartphone in the last 6 months
52% watch more films and tv programmes on their smartphone than a year ago
49% claim banking / finance would be the area of their life most affected without the internet
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
The pandemic has not impacted the dominance of smartphones, with latest Ipsos iris data showing that time spent on smartphones accounts for 55% of all...
Learn moreWorking with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this year
Learn moreStorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.
Learn moreTesco is using the data it has on 16 million Clubcard users to create 'health scores' for each shopping basket in a bid to help customers to improve...
Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.