Consumer Insights: Video and Devices

A snapshot of online behaviour, focusing on device usage and online video.

Key Findings

  • The average household now owns 7.9 devices 

  • 2 in 5 plan to buy a new device in the next 12 months

  • Short clips were the most common type of online video watched in the last 6 months

  • Almost a third of 18-24 year olds have watched a film on their smartphone in the last 6 months

  • 52% watch more films and tv programmes on their smartphone than a year ago

  • 49% claim banking / finance would be the area of their life most affected without the internet

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

devices
Video
Smartphone

Related content

Ipsos iris: 93% of online population use smartphones

Longer-form video is capturing attention on mobile screens across the globe

Video content marketing image

CEDAR: Video Content Marketing

The Big Cross-Screen Handbook cover image

The Big Cross-Screen Handbook

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon