Consumer Insights: Video and Devices

A snapshot of online behaviour, focusing on device usage and online video.

Key Findings

  • The average household now owns 7.9 devices 

  • 2 in 5 plan to buy a new device in the next 12 months

  • Short clips were the most common type of online video watched in the last 6 months

  • Almost a third of 18-24 year olds have watched a film on their smartphone in the last 6 months

  • 52% watch more films and tv programmes on their smartphone than a year ago

  • 49% claim banking / finance would be the area of their life most affected without the internet


You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Ipsos iris: 93% of online population use smartphones

Learn more

Longer-form video is capturing attention on mobile screens across the globe

Learn more

FreeWheel: Video Monetization Report Q1 2015

Learn more
Video content marketing image

CEDAR: Video Content Marketing

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.