Consumer Insights: Video and Devices
Posted on: Tuesday 11 April 2017
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A snapshot of online behaviour, focusing on device usage and online video.
Key Findings
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The average household now owns 7.9 devices
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2 in 5 plan to buy a new device in the next 12 months
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Short clips were the most common type of online video watched in the last 6 months
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Almost a third of 18-24 year olds have watched a film on their smartphone in the last 6 months
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52% watch more films and tv programmes on their smartphone than a year ago
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49% claim banking / finance would be the area of their life most affected without the internet
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