Media Trust

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As a charity, we work in partnership with the media and creative industry to give marginalised groups a stronger voice. We do this by promoting capacity building for charities and skills-based volunteering by the media and creative sector, empowering young people from diverse backgrounds to work in the industry, and facilitating constructive multi-stakeholder dialogue and collaboration. By bridging the gap between the media and creative industry and charities and under-represented communities we are contributing to a more responsible, representative and connected media sector and ultimately, a more socially cohesive Britain.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report