Verasity is a leading company providing rewarded video player technology to major publishers across the globe. The patent-pending video player enables tokenized rewards (VRA) as well as loyalty schemes within a video player wallet. The unique technology is already available to more than 2 million video publishers with 550 million users and 110 billion monthly views bringing engagement and revenues back to publishers’ sites. Verasity’s attention-based model creates a thriving VRA token economy between viewers, video publishers and advertisers.
Its technology works by publishers integrating Verasity’s platform into their video stack to run a loyalty program which rewards users for their attention. This displays a trophy in the top right-hand corner of the video player. Users click on any video or ad and watch it. When they see the Trophy on the right side of the video turn green they claim these rewards by clicking on the Trophy and creating a Rewards Wallet account. VRA is the cryptocurrency which can be earned by viewing videos is paid out to the user immediately and can be converted to cash, vouchers or goods and services.
Verasity uses leading Blockchain technology and its cryptocurrency VRA as an exchange between attention and value. It also offers bespoke rewards and points which can be set by the publisher and does not include cryptocurrency.
Verasity’s Proof-of-View technology is designed to securely, accurately, and publicly verify audience metrics whilst almost entirely eliminating the possibility of generating fake views by bots/click farms.
Verasity also provides programmatic pre-roll ad inventory for advertisers looking to reach engaged audiences across its global network.