At Don’t Buy Her Flowers we ‘do’ thoughtful gifting. We want the person receiving one of our packages to feel loved and cared for, and know that someone has thought about them by choosing a gift package that is just right, whether it’s to celebrate, commiserate or offer the next best thing to a reassuring hug when they can’t be there.

That idea of thoughtfulness was and remains at the centre of Don’t Buy Her Flowers. When founder Steph had her first baby she was inundated with beautiful bouquets and wondered why people give new mums another thing to care for when they’re doing more caring than they’ve ever done in their life.