Smartology

Smartology logo

Smartology was founded in London in 2010, initially working with premium publishers including The Financial Times and The Independent using AI  to target editorial content more efficiently across their websites. Our award-winning personalised news application for the Financial Times saw more users read personalised ‘My News’ within the app than consumed articles via the ‘Home’ page

In 2012, we re-focussed to cater for the increasing demand of advertisers wanting to make better use of their branded content which has evolved to the new robust, scalable SmartMatch platform launched in 2021. Our vibrant team has diverse experience, coming from all four corners of the globe. We are proud to offer an advanced media technology solution which solves many of the key challenges the industry is grappling with including privacy, brand protection, and transparency.


Become a member

Browse all members

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon