Smartology was founded in London in 2010, initially working with the BBC, FT, Independent and Evening Standard to target editorial content more efficiently across their websites.
In 2012, we re-focus to cater for the increasing demand of advertisers wanting to make better use of their branded content in creatives for online Ads. A 9 month trial for a Swiss business school resulting in a record breaking CTR of 0.8% on the FT.
During 2013 SmartMatch was developed into a robust, scalable platform with multiple clients joining in Europe. Our vibrant team has diverse experience, coming from all four corners of the globe.
We are excited by our success to date and proud to offer an advanced media technology solution which solves many of the key challenges the industry is grappling with including viewability, ad blocking, privacy, brand protection, and click fraud.