Smartology was founded in London in 2010, initially working with premium publishers including The Financial Times and The Independent using AI to target editorial content more efficiently across their websites. Our award-winning personalised news application for the Financial Times saw more users read personalised ‘My News’ within the app than consumed articles via the ‘Home’ page
In 2012, we re-focussed to cater for the increasing demand of advertisers wanting to make better use of their branded content which has evolved to the new robust, scalable SmartMatch platform launched in 2021. Our vibrant team has diverse experience, coming from all four corners of the globe. We are proud to offer an advanced media technology solution which solves many of the key challenges the industry is grappling with including privacy, brand protection, and transparency.