TikTok introduces wellbeing features for users

The short-form video app TikTok is helping to protect its users with a selection of new wellbeing features.

IAB UK

A number of new wellbeing features have been added to the short-form video app TikTok, in order to give users more control over the content they see and the time they spend on the platform.

One of the features allows users to select a limit of 40, 60, 90, or 120 minutes a day on the app, when previously the only restriction they could place on themselves was two hours. If they decide to go over the pre-set limit, they will need to enter their password to override it, which could help parents control their children’s screentime.

Another new integrated tool, which is powered by artificial intelligence (AI), is the Restricted Viewing Mode. It filters out any content that is not suitable for all ages automatically and works using a passcode system that is valid for 30 days. To access the new features, users need to go to the Digital Wellbeing section in the Privacy and Settings menu within the app. The new tools build upon settings that were already available, enabling users to decide who can follow them, send comments, react to videos, duet with them or send messages.

On top of this, it’s also possible to create a block list, filter contents and set accounts to private in order to protect users online. TikTok released a number videos designed to highlight the features to users in a fun and educational manner.The platform has also just announced it will be partnering with not-for-profit organisation Internet Matters to help protect children online.

Patrick Nommensen, head of global public policy at TikTok, told The Drum: "Promoting a safe and positive experience is TikTok’s top priority since the very beginning and we will continue to raise awareness around important issues including online safety and digital wellbeing."

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