IAB UK to host first Ecommerce Week

Posted on: Tuesday 23 February 2021 | IAB UK

Taking place 15-19 March, our first Ecommerce Week will see us bring together industry experts at a series of events, reveal key findings from our new research and explore the implications for agencies and advertisers

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With shops shut and lockdown keeping us at home, shopping online has seen an explosion of growth in the past year. According to eMarketer, the pandemic pushed UK ecommerce sales over 30% for the first time by October 2020, while the surge in online retail has given rise to new ad products and spend trends. 

At our first Ecommerce Week, sponsored by TikTok, we’ll be shining a spotlight on insights, experts and real-life examples as we explore what changing shopping habits mean for digital advertisers and how ecommerce is set to evolve. As part of the week, we’ll be releasing brand new research from our 2021 Real Living project, showing who is driving the ecommerce revolution, where they are spending and what’s likely to happen once lockdown lifts. 

Sign up for Ecommerce Week events here: 


Understanding Buyers

Monday 15 March, 15:00 - 16:00

An insight-led hour where we will be revealing the first results from our new Real Living project, delving into consumer behaviour and changing buyer habits online. Sign up here

Ecommerce Debate

Tuesday 16 March 2021, 9:30 - 10:30

We'll bring together speakers from across the industry to make their cases for and against a motion on ecommerce. More to be revealed soon. Sign up here

Creative Workshop

Wednesday 17 March, 14:00 - 15:30

Explore unique and inventive examples of creativity in ecommerce, leaving you inspired and with tangible outputs that you can implement straight away. Sign up here


This is the first of four Specialism Weeks focused on emerging formats that we will be hosting in 2021. We’ll be following up with Gaming, Audio and Connected TV Weeks later in the year. 

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